25 Essential TikTok Facts and Marketing Statistics for Your SME
If you’re running a small or medium-sized business, you’ve probably heard that TikTok is more than just dance trends and viral challenges. It’s now one of the most powerful platforms in the digital marketing world, and recent marketing statistics prove its growing influence. But if y
The Impact of Artificial Intelligence Copywriting
Let’s be honest, writing good content isn’t always easy. Even if you’ve got a solid idea and a clear message, finding the right words to connect with your audience takes time, energy, and a bit of creative magic. But in the fast-moving world of digital marketing, businesses, especial
Website Redesign: When Should You Update Your Website?
Your website is the first impression people get of your business. It works 24/7, speaks to customers when you’re not around, and reflects your brand’s identity in just a few clicks. But like anything in business, it can get out of date. If your site feels a bit clunky, looks like it’
What Are Google Analytics Keywords and How to Use Them
If you’ve ever wondered how people find your website through Google, you’re not alone. It’s one of the most common questions we get at Netzoll, especially from small businesses trying to make sense of all the SEO and Google tools out there. The truth is, understanding which keywords
The Ultimate Guide To Creating a Great Content Brief
If you’ve ever asked someone to create content and received well-made but not exactly what you were expecting, you may want to look back at your content brief. At Netzoll, we help businesses improve their SEO, PPC, web design, and paid social campaigns, and we know just how important a c
Blog Building: Why Every Business Needs a Blog
Introduction In today’s digital-first economy, your business is being Googled before it’s contacted. Whether you’re a solo founder or the leader of a marketing department, the visibility and credibility you build online can make or break your growth strategy. There are few to
How to Create a Modern Website That Reflects a Professional Brand
Your website is often the first impression potential clients and customers have of your brand. A dated or clunky website can damage credibility (especially if you’re a design or web brand), cause high bounce rates, and lower your search rankings. So how do you modernise your website
How To Improve Your PPC Ad Targeting
Creating PPC (Pay-Per-Click) campaigns without effective ad targeting is like throwing darts blindfolded. You might hit the mark by chance, but more often than not, you’ll miss—and waste a good chunk of your budget. Whether you’re new to PPC or fine-tuning your current campaigns,