What is a Micro Website and How Can Your Business Make One?
A micro website is a small, focused site separate from your primary website, built to target niche audiences, promote specific campaigns, and deliver tailored content. It can help your business engage users, generate interest, and improve search engine optimisation for niche keywords. What
Essential IG Stats (2025): Instagram Statistics for your Business
Instagram now has 2 billion monthly active users and 500 million daily active users worldwide. If your business isn’t taking advantage of this, you’re likely missing out on thousands of potential customers. These Instagram statistics aren’t just numbers, they’re signposts for smart
Sales and Marketing KPIs That Matter and What They Mean
When it comes to sales and marketing KPIs (Key Performance Indicators), you don’t need a long list of vanity numbers that look impressive but mean nothing. You need the right ones that show whether your marketing strategies and sales team are actually driving business growth. In this gui
What is Paid Media in Marketing? Everything SMEs Need to Know
Paid media is when you pay to place your business in front of your target audience using online or offline advertising. It includes things like Google Ads, social media advertising, banner ads, and influencer partnerships. For SMEs, it’s a fast and powerful way to reach potential custome
Youtube Statistics For Businesses in 2025
YouTube boasts over 2.5 billion monthly active users, 122 million daily active users and has now become the 2nd most watched service in the UK, only behind BBC and overtaking ITV. This massive reach creates unparalleled opportunities for businesses to engage and grow their audience in 2025
What Is Trust Based Marketing and Why Is It Important for SMEs?
Trust-based marketing means creating genuine relationships with customers by consistently showing honesty, transparency, and delivering excellent service. For small and medium-sized businesses, this approach is crucial. Building and maintaining trust helps your business stand out, retain l
Google Indexing Instagram: What It Means for SEO and SMEs
Yes, Google will now start indexing Instagram posts, meaning public Instagram content can show up in Google search results. This is a major shift in how social content connects with search visibility. It’s a huge chance for creators and businesses, giving you a new way to reach people be
What Is SGE and How Will It Change Google Search?
SGE, short for Search Generative Experience, is Google’s new way of delivering search results using generative AI. Instead of just clickable links, users now see a detailed, human‑friendly summary at the top of the search engine results page. It’s fast and efficient but could reduce