What Is The Difference Between Media Planning and Buying?
The difference between media planning and buying is that planning is about building the strategy, researching your target audience, and creating a good media plan, while buying is about securing ad space, negotiating costs, and managing placements across the right media channels. Together,
What is a Micro Influencer: Strategies for Successful Marketing
A micro influencer is a social media creator with a smaller, more focused follower count, often between 10,000 and 100,000. Some marketers set the lower range closer to 3,000 to 10,000. Unlike celebrity influencers, micro influencers connect with highly engaged audiences and are valuable f
New Adobe Premiere App On iPhone: Features and Competitors
Adobe is launching a brand new Premiere app for iPhone, replacing Premiere Rush. It promises proper multi-track video editing, AI-powered tools, and seamless social exports, all on your phone. For creators and marketers, this could be a game-changer. If you make content for TikTok, Instagr
Instagram iPad App: What It Means for Your Social Media
The new Instagram iPad app finally gives users a native experience, with Reels set as the default view and new feed options for All, Friends, and Latest. For marketers, this signals a stronger shift towards video-first strategies, higher-quality content for larger screens, and smarter post
What Are Branding Types? A Complete Guide For SMEs
If you want your business to stand out in today’s crowded marketplace, you need to understand branding types. From corporate branding and product branding to personal branding and cultural branding, each type shapes how customers see you. The right branding strategy helps you build a dis
ChatGPT Stats and Facts: Who is Using ChatGPT?
ChatGPT stats show that over 700 million people worldwide use ChatGPT every week, and more than a third of UK adults have already tried it. What began as the fastest-growing consumer app in history is now changing how people search, shop, and work. At Netzoll, we believe these numbers are
What is a Micro Website and How Can Your Business Make One?
A micro website is a small, focused site separate from your primary website, built to target niche audiences, promote specific campaigns, and deliver tailored content. It can help your business engage users, generate interest, and improve search engine optimisation for niche keywords. What
Essential IG Stats (2025): Instagram Statistics for your Business
Instagram now has 2 billion monthly active users and 500 million daily active users worldwide. If your business isn’t taking advantage of this, you’re likely missing out on thousands of potential customers. These Instagram statistics aren’t just numbers, they’re signposts for smart