Truefitt & Hill

We at Netzoll were given a mission: to increase Truefitt & Hill’s sales in December, ensuring a cost-effective PPC spend that resonates with the brand’s luxurious appeal. Renowned as a beacon of male grooming excellence, Truefitt & Hill epitomises the fusion of timeless elegance and contemporary sophistication. Our strategy was meticulously crafted to mirror this ethos, deploying an innovative approach to digital marketing.

Challenge

This December, we faced a cool new task for Truefitt & Hill. Our goal? To stand out in the crazy holiday ad rush and turn holiday shoppers into loyal customers. But here’s the twist: we took over the PPC management from another company. Our mission was to spend less on ads but still get better results. A tough but exciting challenge!

Solution

We created new ad campaigns including Google’s Performance Max, a cutting-edge solution that utilises AI to optimise ad placement across all Google networks. The key components of our strategy included:

• Fresh Keyword Research: We dug deep to find the best keywords that really connect with what people are searching for.
• Adding Negative Keywords: This helped us avoid wasting money on ads that don’t match what our audience needs.
• New, Tailored Ads: We created ads that speak directly to our target customers, making sure they’re spot-on and eye-catching.
• Using AI Smarts: Our AI tools worked their magic to choose where and when to show our ads for the best results.

Results

The outcome was a testament to the prowess of AI in digital marketing:

• Total Sales Achievement: We achieved a notable increase in total sales, recording a 29% rise compared to the previous year during the peak holiday season.
• Conversion Rate Surge: Our online store experienced a significant boost in conversion rate, increasing by 8%, which signifies greater accuracy in reaching the right customer demographic.
• Order Volume Growth: We saw a substantial growth in the total number of orders, with a 20% increase, highlighting the success of our Performance Max campaigns.
• Increased Order Value: The average order value grew by 8%, indicating the high quality and appeal of our products to customers.