PPCPPC

PPC stands for pay per click – it’s an online advertising model where you only pay when someone clicks on your ad. Whether it’s Google Ads, Bing Ads or social media platforms like Facebook or Instagram, you bid on relevant keywords so your ads show up on search engine results pages or within social media feeds. When it’s done right, PPC helps drive traffic to your website from people who are actually looking for what you offer.

Google Ads is one of the most popular forms of PPC advertising and often the go-to for search engine marketing. It includes search ads, display advertising, shopping ads, and video ads like YouTube ads. While other platforms like Bing Ads or social media ads also follow the pay-per-click model, Google Ads taps directly into the intent of users on the world’s biggest search engine – so your ads can show up exactly when and where people are searching.

We start with keyword research to find what your audience is really typing into search engines. Then we group those into tight ad groups, write clear, focused ads, and link them to a relevant landing page. From there, we monitor and adjust everything – from your maximum bid to your ad placement – so you get the most out of your ad spend. We're always on top of the latest trends too, whether that’s testing AI-driven ad formats, using smart bidding strategies, or adapting to new features rolled out by Google and other platforms – so your campaigns stay sharp, relevant, and ahead of the curve.

It really depends on your industry and the competition for your keywords. Some clicks cost pennies, others can be several pounds. What matters is your return on that spend. We don’t just chase cheap clicks – we focus on profitable keywords that actually drive results. Our goal is always to improve your quality score and lower your CPC over time.

Google’s rating system – your quality score – measures how relevant your ads, keywords, and landing page are. A better quality score means lower costs and better ad placements. We improve your quality score by writing better ads, choosing the right keywords, and making sure your website or landing page delivers what the user expects.

Definitely. PPC is one of the fastest ways to drive traffic to your website and get eyes on your business offering. Unlike SEO, which takes time, PPC ads can start bringing in clicks and leads almost immediately. That said, campaigns need time to learn and perform at their best. Factors like bidding strategy, ad changes, and audience targeting all affect how quickly performance improves. We often recommend starting with a test phase, allowing the campaign to gather data, then making informed adjustments to scale what works and drop what doesn’t. Patience here leads to smarter, more cost-effective results.

We use tools like Google Analytics and the Google Ads account dashboard to monitor everything – ad clicks, conversions, ad rank, and ad quality. For paid social campaigns, we also track performance using platform-specific insights, like Meta Ads Manager and LinkedIn Campaign Manager, alongside third-party tracking and reporting tools when needed. This gives us a full view of what’s working across channels. We look at which keyword list is working, which ads perform best, and where your budget is being spent. Then we tweak your campaigns to make sure every pound spent is bringing value.

It depends on your audience and goals. Search ads target people actively looking for something, while social ads work well for building brand awareness and reaching people based on interests and behaviour. We often recommend using both – search engine's sponsored links for high-intent traffic, and social media sites for broader reach and visibility.

If you want fast, measurable results and the ability to control your budget, PPC advertising is a smart move. It’s flexible, scalable, and can be tailored to any business size or stage. And with Netzoll managing your ad campaigns, you’ll have experienced PPC experts keeping everything optimised – so your online advertising actually supports your business goals.

It’s a great question, and the two often get mixed up. In SEO, you’re trying to earn visibility in organic search results by creating relevant content that ranks naturally. With pay per click PPC, you're bidding on the keyword to make sure your ad appears at the top of the search results pages – often above the organic listings. The key difference is that with PPC, the advertiser pays each time someone clicks. At Netzoll, we help you identify the most effective PPC keyword list based on intent, cost, and potential return – so your ad budget goes towards the clicks that count.

PPC can be powerful, but only if it's managed properly. PPC can be powerful, but only if it's managed properly. Most digital advertising platforms use a bidding system. That means the cost of your ads depends on how competitive the keywords are, your maximum bid, and the ad quality. To keep advertising costs efficient, we focus on improving your CTR and quality score, writing highly relevant ads, and making sure each destination URL is matched with the right intent. We also exclude wasted spend using negative keywords and refine your campaigns regularly to ensure that the ads that appear are doing their job – driving traffic, not just impressions. Banner ads, search ads, video or shopping – we track them all and help you get the most out of your digital marketing budget.