Blog
How to Create a Modern Website That Reflects a Professional Brand
Your website is often the first impression potential clients and customers have of your brand. A dated or clunky website can damage credibility (especially if you’re a design or web brand), cause high bounce rates, and lower your search rankings. So how do you modernise your website without overcomplicating things? Let’s break it down into […]
How To Improve Your PPC Ad Targeting
Creating PPC (Pay-Per-Click) campaigns without effective ad targeting is like throwing darts blindfolded. You might hit the mark by chance, but more often than not, you’ll miss—and waste a good chunk of your budget. Whether you’re new to PPC or fine-tuning your current campaigns, targeting the right audience is the foundation of success. Understand Who […]
The Ultimate Guide to Instagram Post Size 2025
With every social media platform having its own preferred upload sizes and aspect ratios, it can be a real headache remembering which is which, especially when it suddenly changes, like with Instagram this year. But don’t worry, we’ve got you covered with everything you need to know about the correct Instagram post size in 2025. […]
Brand Guidelines: Why They Are Essential for Digital Marketing
Brand guidelines are more than just a design document—they’re the foundation of a powerful brand strategy. At Netzoll, we understand that clear, consistent guidelines drive brand recognition, build trust, and streamline your marketing efforts across every digital channel. What Are Brand Guidelines? Brand Guidelines are a comprehensive set of standards that dictate how your brand […]
Domain Authority Score: What It Is and Why It Matters
In marketing there’s no shortage of metrics designed to help businesses understand their online performance. One metric that often sparks both interest and debate is the Domain Authority score (DA). But what exactly is domain authority score, is it still relevant, and how can businesses use it to their advantage? What Is Domain Authority? Domain […]
Goodbye Square Grid: Instagram Updates Its Grid Preview
Instagram has always been a visual platform. From its early days as a simple photo-sharing app to now featuring Reels, Stories, and more, Instagram has shaped how we interact online. Recently, Instagram rolled out a new grid preview, and not everyone is happy about it. The square layout is gone, replaced by a taller preview, […]
Short Form vs Long Form Content: What Today’s Customers Want
Well-written can drive engagement, build trust and influence buying decisions. For centuries, storytelling and content has been a key part of marketing and human culture. We define ideas, express opinions and communicate emotions through stories. While the essence of content hasn’t changed, the way we create and consume it has changed dramatically over time. Historically […]
The Power of Client Testimonials
Nowadays, customers have endless choices and short attention spans, especially in the digital space where competition for attention is brutal. With just a few clicks, customers can browse hundreds of brands, compare prices, read client testimonials and evaluate options before making a decision. With so much information available businesses have to work harder than ever […]