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TikTok’s Search Ads Revolution

TikTok, the social media sensation known for its short-form video content, is making waves once again in the digital advertising realm. In a significant move to expand its advertising capabilities, TikTok has unveiled a new feature that introduces sponsored content within its search results. This development comes as part of TikTok’s ongoing efforts to provide […]

Are Facebook Ads Worth It in 2023?

As the digital era continues to evolve, businesses and marketers are faced with the perennial question of where to allocate their advertising budgets for maximum impact. Amidst numerous options, Facebook has stood the test of time as a dominant force in the realm of social media advertising. However, with changing user behaviours, emerging platforms, and […]

The Future of Shopping: Google’s Virtual Try-On (VTO)

The retail marketing sector is on the brink of a transformative shift, driven by Artificial Intelligence (AI). Google stands as a pioneering force in this revolution, leveraging technology and marketing intelligence to redefine shopping convenience and personalisation. Introducing the Virtual Try-On Feature Have you ever experienced the disappointment of buying a shirt online that looked […]

Sidekick, an innovative AI Commerce Assistant at Shopify

Shopify, a leading provider of crucial internet infrastructure for commerce, has recently unveiled its Summer ‘23 Edition, showcasing over 100 updates that introduce the latest products and innovations. Among these updates is Sidekick, an innovative AI-enabled commerce assistant designed to empower business owners on the Shopify platform, enabling them to become more productive, creative, and […]

Rethinking Brand Keyword Bidding in Google Ads

When it comes to online advertising, Google Ads is undoubtedly one of the most popular and effective platforms. Many businesses invest substantial resources into optimising their campaigns, aiming to attract more customers and increase their brand visibility. However, a common question arises: should you bid on your own brand keywords? While it may seem counterintuitive, […]