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Pay Per Click

Are Bing Ads Worth it? Do Bing Ads Work?

In the world of PPC advertising, Google Ads often takes centre stage, attracting the majority of marketers due to its enormous reach and popularity. However, it’s important not to overlook other advertising platforms, such as Bing Ads (Microsoft Ads). Bing Ads is Microsoft’s pay-per-click (PPC) advertising platform, and while it may not have the same […]

How Does Google Ads Generate Responsive Search Ads?

Responsive Search Ads (RSAs) are a dynamic text ad format used in online advertising, particularly on platforms like Google Ads. They are designed to adapt and display the most relevant messages to potential customers by allowing advertisers to input multiple headlines and descriptions. Over time, Google Ads automatically tests different combinations of these elements to […]

Setting Up Google Local Services Ads: A Step-by-Step Guide

In an era where online visibility can make or break a local business, Google Local Services Ads (LSAs) have emerged as a game-changing tool. These ads, specifically designed to cater to the needs of local businesses, offer an effective way to connect with potential customers and boost visibility in an increasingly digital marketplace. In this […]

How Much Do Google Ads Cost?

The cost of running Google Ads can vary significantly due to a multitude of factors, with average costs per click (CPCs) of £0.48 on the Google Display Network (GDN), £0.54 on the Google Shopping and £1.95 on the Google Search Network (GSN). It’s important to recognise that these figures represent averages and serve as a […]

The Advantages of Google Ads: Unlocking the Power of Online Advertising

In the modern digital age, businesses and marketers face a plethora of options to promote their products and services. Among these, Google Ads stands tall as one of the most effective and widely used online advertising platforms. Formerly known as Google AdWords, Google Ads enables businesses to reach their target audience, generate leads, increase brand […]

How Are Shopping Ads Created?

In the modern digital age, online shopping has become an integral part of our daily lives. As consumers increasingly turn to e-commerce platforms, businesses must adapt their marketing strategies to stay competitive. One effective tool in their arsenal is shopping ads, which can significantly boost visibility and drive sales. In this article, we will explore […]

What is PMax – The All-in-One Campaign

Unlike traditional campaigns that target a single ad format, Performance Max campaigns embrace all ad formats within a single campaign. At first glance, this may appear promising, especially for advertisers less familiar with Google Ads. After all, with one campaign, you can display ads across various channels, minimising the effort required for setup and management. […]

Automated Bidding in Google Ads – Pros and Cons

As Google Ads continues to evolve, advertisers are increasingly presented with automated features that come with both excitement and scepticism. One such feature is automated bidding in Google Ads, which has improved over time but can still be overwhelming. With various types of automated bidding strategies available, it’s important to understand the advantages and disadvantages […]