PPC AGENCY LEEDS
Pay-Per-Click Campaigns That Deliver More Than Clicks
PPC Agency
in Leeds Driving International Growth
At Netzoll, we’re a PPC agency in Leeds with global reach. We specialise in building high-performing paid search campaigns that attract the right audience and convert traffic into real results. From search engine advertising to shopping ads and display campaigns, we manage every element to maximise ROI and reduce wasted spend.Our approach is clear, data-driven, and focused on what matters: conversions, revenue, and measurable growth. Whether you're a growing local business or an international brand, we use proven strategies and extensive keyword research to make your budget go further.With a dedicated team managing every click, bid, and ad group, we give you total visibility over performance and return on investment.
Paid Search (Google & Microsoft)
We run targeted search ads on Google and Microsoft to capture high-intent users at the moment they’re searching. With the right keywords, compelling copy, and smart bidding, we drive qualified traffic to your website with clear ROI.
Display & Responsive Ads
Our display campaigns place your brand in front of the right audience across Google’s Display Network. We use responsive formats and smart placements to boost visibility and support search campaigns without wasting budget.
Google Shopping & P Max
From optimised product feeds to automated bidding, we build shopping and P Max campaigns that maximise sales across Google’s ecosystem. Perfect for e-commerce businesses looking to scale efficiently.
Strategic Remarketing & Retargeting
Bring back users who didn’t convert the first time with targeted remarketing campaigns. From cart abandoners to past site visitors, we serve relevant ads that remind, re-engage, and drive conversions.
Why Choose Netzoll as Your PPC Agency
Full-Funnel PPC Strategy
We go beyond surface-level clicks. Our PPC campaigns are built to support every stage of your customer’s journey, whether they’re just discovering your brand or ready to convert. From tailored keyword research to strategic ad placement, we help drive qualified traffic and boost long-term ROI.
Clear, Real-Time Reporting
With Netzoll, you’re never in the dark. We provide real-time dashboards and detailed monthly reports so you can track your ad spend, conversions, CTR, and cost per click. No confusing irrelevant numbers, just the data that matters most for your business growth..
Results-Driven Optimisation
Our PPC specialists continuously monitor and improve your campaigns to increase performance over time. From refining ad copy to adjusting bidding strategies and improving quality score, we make sure every click delivers value.
Dedicated Account Management
When you partner with Netzoll, you get a dedicated PPC manager who understands your business inside and out. We don’t pass your account around. Instead, we build strong client relationships and stay accountable for driving measurable results.




Our PPC SERVICES
PPC Strategy & Keyword Research
We build your PPC campaigns on a solid foundation of in-depth keyword research and competitor analysis. Our tailored strategy ensures your ads reach the right audience, stay within budget, and deliver measurable results. We manage bids for cost-effective campaigns and provide regular performance reviews with clear insights.
Shopping & Performance Max Campaigns
For e-commerce brands, we optimise product feeds and manage automated bidding across Google Shopping and Performance Max. These campaigns deliver visual, high-relevance ads across multiple Google platforms, helping you increase sales and maximise ROI. Conversion tracking shows exactly what’s working.
Paid Search Ads (Google & Microsoft)
We create high-performing search ads on Google and Microsoft that target high-intent users. With conversion-focused ad copy and smart bidding, your business appears in relevant search results and attracts quality traffic. We provide continuous optimisation to keep your campaigns performing.
Remarketing & Retargeting Campaigns
We bring back visitors who didn’t convert the first time. Our remarketing campaigns use dynamic, personalised ads to re-engage users across channels. With custom audience targeting and smart ad placements, we help you turn lost traffic into paying customers and maximise your ad spend.
In a world of digital noise, Netzoll stands out as a symphony of creativity, expertise, and unwavering commitment to client success. Highly recommended, without a doubt!
What exactly is PPC advertising, and how does it work?
PPC stands for pay per click – it’s an online advertising model where you only pay when someone clicks on your ad. Whether it’s Google Ads, Bing Ads or social media platforms like Facebook or Instagram, you bid on relevant keywords so your ads show up on search engine results pages or within social media feeds. When it’s done right, PPC helps drive traffic to your website from people who are actually looking for what you offer.
What’s the difference between Google Ads and other types of PPC?
Google Ads is one of the most popular forms of PPC advertising and often the go-to for search engine marketing. It includes search ads, display advertising, shopping ads, and video ads like YouTube ads. While other platforms like Bing Ads or social media ads also follow the pay-per-click model, Google Ads taps directly into the intent of users on the world’s biggest search engine – so your ads can show up exactly when and where people are searching.
How do you create campaigns that actually work?
We start with keyword research to find what your audience is really typing into search engines. Then we group those into tight ad groups, write clear, focused ads, and link them to a relevant landing page. From there, we monitor and adjust everything – from your maximum bid to your ad placement – so you get the most out of your ad spend. We're always on top of the latest trends too, whether that’s testing AI-driven ad formats, using smart bidding strategies, or adapting to new features rolled out by Google and other platforms – so your campaigns stay sharp, relevant, and ahead of the curve.
What’s a good cost per click (CPC)?
It really depends on your industry and the competition for your keywords. Some clicks cost pennies, others can be several pounds. What matters is your return on that spend. We don’t just chase cheap clicks – we focus on profitable keywords that actually drive results. Our goal is always to improve your quality score and lower your CPC over time.
What’s a quality score, and why does it matter?
Google’s rating system – your quality score – measures how relevant your ads, keywords, and landing page are. A better quality score means lower costs and better ad placements. We improve your quality score by writing better ads, choosing the right keywords, and making sure your website or landing page delivers what the user expects.
Can PPC help my business even if I’m just getting started?
Definitely. PPC is one of the fastest ways to drive traffic to your website and get eyes on your business offering. Unlike SEO, which takes time, PPC ads can start bringing in clicks and leads almost immediately. That said, campaigns need time to learn and perform at their best. Factors like bidding strategy, ad changes, and audience targeting all affect how quickly performance improves. We often recommend starting with a test phase, allowing the campaign to gather data, then making informed adjustments to scale what works and drop what doesn’t. Patience here leads to smarter, more cost-effective results.
How do you track PPC performance?
We use tools like Google Analytics and the Google Ads account dashboard to monitor everything – ad clicks, conversions, ad rank, and ad quality. For paid social campaigns, we also track performance using platform-specific insights, like Meta Ads Manager and LinkedIn Campaign Manager, alongside third-party tracking and reporting tools when needed. This gives us a full view of what’s working across channels. We look at which keyword list is working, which ads perform best, and where your budget is being spent. Then we tweak your campaigns to make sure every pound spent is bringing value.
Should I run social media ads too, or just stick to search?
It depends on your audience and goals. Search ads target people actively looking for something, while social ads work well for building brand awareness and reaching people based on interests and behaviour. We often recommend using both – search engine's sponsored links for high-intent traffic, and social media sites for broader reach and visibility.
How do I know if PPC is right for my business?
If you want fast, measurable results and the ability to control your budget, PPC advertising is a smart move. It’s flexible, scalable, and can be tailored to any business size or stage. And with Netzoll managing your ad campaigns, you’ll have experienced PPC experts keeping everything optimised – so your online advertising actually supports your business goals.
What’s the difference between PPC keywords and SEO keywords?
It’s a great question, and the two often get mixed up. In SEO, you’re trying to earn visibility in organic search results by creating relevant content that ranks naturally. With pay per click PPC, you're bidding on the keyword to make sure your ad appears at the top of the search results pages – often above the organic listings. The key difference is that with PPC, the advertiser pays each time someone clicks. At Netzoll, we help you identify the most effective PPC keyword list based on intent, cost, and potential return – so your ad budget goes towards the clicks that count.
How do you keep PPC costs under control?
PPC can be powerful, but only if it's managed properly. PPC can be powerful, but only if it's managed properly. Most digital advertising platforms use a bidding system. That means the cost of your ads depends on how competitive the keywords are, your maximum bid, and the ad quality. To keep advertising costs efficient, we focus on improving your CTR and quality score, writing highly relevant ads, and making sure each destination URL is matched with the right intent. We also exclude wasted spend using negative keywords and refine your campaigns regularly to ensure that the ads that appear are doing their job – driving traffic, not just impressions. Banner ads, search ads, video or shopping – we track them all and help you get the most out of your digital marketing budget.
Drop us a note!
Whether you’ve got questions or big plans, we’re all ears.We keep things clear, honest, and helpful.