PAID SOCIALSOCIAL
PAID SOCIAL
& REACH
Paid social isn’t just about throwing up an ad and hoping it sticks. It’s about showing the right message to the right people – at the right time and place. At Netzoll, we use paid social to help you build brand awareness, spark interest, and drive action. Whether you're launching a product or growing your customer base, we tailor campaigns that do more than just look good – they perform.
What is paid social media advertising, and how is it different from organic posts?
Paid social media advertising is when businesses pay to place ads on platforms like Facebook, Instagram, LinkedIn, and more. These ads can appear in-feed, in stories, or as video ads, depending on the platform. Unlike organic social media posts, which rely on followers seeing and sharing your content, paid ads go directly to a targeted audience – giving you more control over who sees your message and when. It's one of the fastest ways to increase brand awareness and drive traffic.
Do I need a paid social media strategy if I already post regularly?
Yes – organic social is important, but it only gets you so far. With most platforms showing organic posts to a limited number of followers, paid social media strategy fills in the gap. It helps you reach potential customers beyond your existing audience. When both paid and organic efforts work together, that’s when social media marketing really pays off.
How do you target the right audience with paid social ads?
We use targeting tools built into major social media platforms to define your ideal audience. That includes demographics, interests, behaviours, job roles, and more. Whether it’s reaching new customers or reconnecting with existing ones, paid social gives you direct access to the people most likely to engage with your brand. We also use lookalike audiences and retargeting to reach users who’ve already interacted with your site or posts.
Which platforms do you run paid social campaigns on?
We run paid social campaigns across all major social platforms – Facebook, Instagram, LinkedIn, and others depending on your audience. Each platform has its own strengths, and we build your campaign around where your potential customers already spend time.
Can paid social advertising really increase sales?
It absolutely can. Paid social isn’t just about brand recognition – it’s part of your wider digital marketing and sales funnel. With the right messaging, targeting, and creative, social ads can generate leads, boost sales, and support customer retention. It’s not instant, but when done properly, it drives real business results.
What kind of ad formats do you use in paid campaigns?
We use a mix of formats based on what works best for your audience. That includes image ads, carousel ads, video ads, dynamic ads, and in-feed ads. We test and optimise different ad formats to see what users engage with most. Whether you're looking to boost engagement or drive conversions, we pick the formats that support your goals.
How do you manage ad spend and budget?
We keep your ad budget under control with clear planning and ongoing monitoring. Whether you’re spending £500 or £5,000 a month, we make sure every pound is used wisely. From A/B testing to adjusting bids, we optimise your spend daily to get the best return. And yes, we keep you updated with easy-to-follow reports, using third-party tools and platform insights.
What are the benefits of paid social compared to paid search ads?
Paid social and paid search serve different roles. Paid search ads target users who are actively searching on search engines. Paid social media advertising reaches users while they’re scrolling through their feeds, even if they’re not actively searching. It’s perfect for building interest, increasing visibility, and moving people through the awareness and consideration stages of the funnel.
How do you measure if a paid social media campaign is working?
We look at performance from several angles. That includes clicks, conversions, cost per result, engagement, and how users behave after clicking through to your site. Using a mix of platform data and third-party tools, we gather valuable insights and use them to fine-tune the campaign. Success looks different for every brand, so we focus on what matches your business goals.
I’m not sure where to start, can you help?
Absolutely. Whether you’re new to paid social marketing or just need a fresh approach, we’ll guide you through it. We’ll start with a conversation, get to know your brand, and develop an effective paid social strategy built around your objectives. From setup to reporting, our team handles the whole thing, so you can focus on growing your business.
Is paid social media marketing really worth it for my business?
Yes, when it’s done right, paid social media marketing is one of the smartest ways to grow your brand online. While organic social posts help keep your presence active, they only reach a small portion of your followers. Paid social services give you the chance to get in front of a highly engaged audience across many social media platforms. Whether you’re trying to reach new customers, speak directly to existing customers, or run a direct-to-consumer campaign, paid advertising helps you do it with precision. At Netzoll, we align your paid social ads with your business objectives and craft ad copy that speaks to your audience. From brand visibility to driving conversions, we make sure every campaign is built with strategy, not guesswork.
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