Edy London
Edy London is a famous eyelash technician and an esteemed client of Netzoll. She is known for her speciality in natural-looking eyelash extensions and her work with big names in the British entertainment industry like Rita Ora and Verity Bowditch. She came to us needing a new website that didn’t just reflect her values but her luxury and celebrity status too. She also wanted SEO support to help her business reach a wider audience. At Netzoll, we created a bespoke website that blends her reputation as a celebrity eyelash technician, and her friendly, approachable nature, so clients feel right at home on her homepage.
Luxury Design and Booking
The focus for Edy London was not just on luxury, but also on making visitors feel comfortable while browsing the site. The pastel colours don’t scream for attention but instead create a calming atmosphere. This allows the lavish, cursive typography to subtly stand out, while emphasising the body text that provides helpful context for clients. The booking page was designed with the client in mind. It’s simple yet detailed and elegant, helping clients choose the right service for them. Not to mention that it is also streamlined to make the user experience smooth so they can get their appointment easily. Furthermore, we built every page with best SEO practices to ensure the entire website performs at it’s best all the time.
Performance Built and Optimised UX
The site was built with a mobile-first mindset, prioritising performance and design across all devices from the start. Whether visitors visit on a phone, tablet, or desktop, they’ll get a smooth, polished experience every time. We kept speed and security front of mind, with fast-loading pages and reliable hosting. Behind the scenes, we set up an intuitive content management system, making it easy to keep things fresh without any hassle. It’s a flexible, future-proof platform that’s ready to grow with the brand.
SEO and Continued Help
Edy is a client, so we didn’t stop helping her just because her new website was finished. We continue to provide ongoing SEO and website support through regular checks and monitoring. Not only that but we provide blog support in researching, writing and posting blogs optimised for SEO. This helps her website climb search rankings, ensuring her expertise in eyelash care reaches the right clients.