Edy London Beauty

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Client

Edy London Beauty

Services

Web Design & SEO

Edy London is a master lash artist and an esteemed client of Netzoll. With a background in prosthetics and special effects makeup, and years of global experience in her craft, she has built a loyal clientele that includes the likes of Lily Allen and Ellie Goulding. Known for enhancing natural beauty, Edy wanted more than just a salon presence online. She came to us needing an ecommerce site that could bring her signature precision to customers at home, through her range of handmade Pre-Glued Lash Clusters. We built a site that reflects her luxury reputation while making the shopping experience feel as effortless as her lashes look.

Luxury Design for an Ecom Experience

The brief for Edy London Beauty was to translate the elegance of her salon work into a product-led website. The design needed to feel premium and approachable, yet efficient for a easy checkout experience. Clean layouts and refined typography let the product imagery do the talking, while the overall aesthetic stays true to the Edy London look: subtle, polished, considered. The product pages were built with the customer in mind, giving them everything they need to choose the right style and feel confident placing an order.

Performance and a Seamless Shop

The site was built with performance at its core, loading quickly and running smoothly across every device. Mobile shoppers get the same polished experience as desktop visitors, with a checkout flow that keeps things simple and friction-free. We kept security and speed front of mind throughout, and set up a content management system that makes it easy for the team to update products, copy, and content without any technical headaches.

SEO and Ongoing Support

Launching the site was just the beginning. We continue to support Edy London Beauty with ongoing SEO work, Google Ads and website monitoring, making sure the site stays visible to the right customers. We stay close to the site long after launch, keeping things optimised and running well as the brand grows.

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