Pay Per Click
What is PMax – The All-in-One Campaign
Unlike traditional campaigns that target a single ad format, Performance Max campaigns embrace all ad formats within a single campaign. At first glance, this may appear promising, especially for advertisers less familiar with Google Ads. After all, with one campaign, you can display ads across various channels, minimising the effort required for setup and management. […]
Automated Bidding in Google Ads – Pros and Cons
As Google Ads continues to evolve, advertisers are increasingly presented with automated features that come with both excitement and scepticism. One such feature is automated bidding in Google Ads, which has improved over time but can still be overwhelming. With various types of automated bidding strategies available, it’s important to understand the advantages and disadvantages […]
Mastering PPC Ads in 2023: Challenges and Opportunities
In today’s digital landscape, Pay-Per-Click (PPC) advertising remains a powerful tool for businesses seeking to maximise their online presence and drive targeted traffic. As we enter 2023, the world of PPC is evolving rapidly, presenting both challenges and exciting opportunities for advertisers. In this blog post, we will delve into the key challenges faced by […]