What Is The Difference Between Media Planning and Buying?
The difference between media planning and buying is that planning is about building the strategy, researching your target audience, and creating a good media plan, while buying is about securing ad space, negotiating costs, and managing placements across the right media channels. Together,
What is a Micro Influencer: Strategies for Successful Marketing
A micro influencer is a social media creator with a smaller, more focused follower count, often between 10,000 and 100,000. Some marketers set the lower range closer to 3,000 to 10,000. Unlike celebrity influencers, micro influencers connect with highly engaged audiences and are valuable f
New Adobe Premiere App On iPhone: Features and Competitors
Adobe is launching a brand new Premiere app for iPhone, replacing Premiere Rush. It promises proper multi-track video editing, AI-powered tools, and seamless social exports, all on your phone. For creators and marketers, this could be a game-changer. If you make content for TikTok, Instagr
Instagram iPad App: What It Means for Your Social Media
The new Instagram iPad app finally gives users a native experience, with Reels set as the default view and new feed options for All, Friends, and Latest. For marketers, this signals a stronger shift towards video-first strategies, higher-quality content for larger screens, and smarter post