Best AI Tools for Content Marketing in 2024

Artificial Intelligence (AI) has emerged as a game-changer, offering tools that enhance creativity, efficiency, and engagement in content marketing. From crafting compelling narratives to creating stunning visuals, AI tools are transforming how brands connect with their audience. Let’s explore some of the top AI tools that are now transforming content marketing.

1. Jasper AI

Jasper AI stands out as a versatile content creation tool that harnesses the power of AI to generate high-quality content. It’s particularly useful for businesses looking to scale up their content output without compromising on creativity or relevance. Jasper AI can assist in creating everything from blog posts and ad copy to product descriptions, all tailored to your brand’s voice and objectives.

Best Features:

• Content Versatility: Generates a wide range of content types, from blogs to ad copies.
• Scalability: Ideal for businesses looking to increase content volume without sacrificing quality.
• User-Friendly Interface: Simplifies the content creation process for all skill levels.
• Brand Voice Matching: Adapts writing to maintain brand consistency.

Price: From $39 a month

2. ChatGPT by OpenAI

ChatGPT is revolutionising the way marketers create textual content. It’s phenomenal in generating human-like text, ideal for crafting articles, social media posts, and marketing copy. Its natural language understanding allows for seamless content creation, saving valuable time and resources while ensuring high-quality output.

Best Features:

• Natural Language Processing: Excelling in understanding and generating human-like text.
• Diverse Content Creation: Capable of crafting articles, social media posts, and marketing copy with ease.
• Efficiency and Time-Saving: Streamlines content creation process, saving significant time and effort.
• Customization and Flexibility: Adapts to various tones and styles to suit different brand voices.

Price: Free! You can upgrade to the more powerful GPT4 model for $20 a month, which also grants you early access to new features and quicker response times.

3. Dall-E by OpenAI

Dall-E, another innovative tool from OpenAI, is redefining visual content creation. This AI specialises in generating unique, quality images from textual descriptions, offering an incredible advantage in creating bespoke visuals that align with your brand’s message and captivate your audience.

Best Features:

• Unique Image Generation: Creates one-of-a-kind images from textual descriptions.
• High-Quality Visuals: Produces visually appealing and engaging graphics.
• Customisation: Offers the ability to generate images tailored to specific marketing needs.
• Creative Freedom: Encourages creative experimentation with visual content.

Price: $15 for 115 credits, and these credits are valid for 12 months from the date of purchase. Also available through ChatGPT’s

4. Canva

Canva, known for its user-friendly design platform, integrates AI to simplify graphic design. It enables marketers to create professional-level visuals, including social media graphics, presentations, and marketing materials. With a vast library of templates and AI-enhanced features, Canva is essential for visually engaging content.

Best Features:

• Intuitive Design Tools: User-friendly interface suitable for all skill levels.
• Extensive Template Library: Wide range of design templates for various content types.
• Collaboration Features: Allows team collaboration for design projects.
• AI-Enhanced Design Suggestions: Offers design recommendations and enhancements.

Price: Free! Premium subscription starts at £12.99/month.

5. Midjourney

Midjourney serves as a remarkable ally for content creators, sharpening their ideas and boosting their content strategies. Its real charm lies in its ability to ensure that your content is not just engaging but also perfectly in sync with your marketing objectives. This makes it an indispensable asset for strategic content planning. As an AI tool integrated within Discord, Midjourney offers its magic through specific Discord servers dedicated to it. This approach allows for a community-focused experience, where users can see and learn from the creations of others within the same server.

Best Features:

• Idea Refinement: Assists in honing and improving content ideas.
• Strategic Content Planning: Helps align content with marketing goals and audience engagement.
• Creative Guidance: Offers suggestions to enhance content creativity and effectiveness.
• Audience Engagement Predictions: Predicts how content will resonate with the audience.

6. Murf

Murf excels in AI voiceover technology, offering natural-sounding AI voices suitable for various formats like videos and podcasts. This tool is perfect for marketers seeking professional audio quality in their content without the expense of hiring voice actors.

Best Features:

• Realistic AI Voices: Offers a range of natural-sounding voices for different needs.
• Cost-Effective: Eliminates the need for expensive voice actors.
• Versatility in Use: Suitable for videos, e-learning, podcasts, and more.
• Customisation: Allows adjustment of voice tone, speed, and accent.

Price: The basic plan is free, while more sophisticated features can be purchased for $19 per month.

7. Quillbot

Finally, Quillbot is an AI-powered writing assistant that excels in paraphrasing and improving written content. Its rephrasing capabilities ensure the production of unique and engaging content efficiently, making it a must-have tool for content marketers.

Best Features:

• Advanced Paraphrasing Tool: Excels in rephrasing content while retaining original meaning.
• Content Clarity Improvement: Enhances the clarity and readability of text.
• Plagiarism Reduction: Helps in creating unique content, reducing the risk of plagiarism.
• Writing Efficiency: Streamlines the writing process, ideal for crafting multiple versions of content quickly.

Price: There are some free features, but subscriptions start at $8.33 a month to use all the tools.