What Are Google Analytics Keywords and How to Use Them
If you’ve ever wondered how people find your website through Google, you’re not alone. It’s one of the most common questions we get at Netzoll, especially from small businesses trying to make sense of all the SEO and Google tools out there. The truth is, understanding which keywords bring traffic to your site can unlock […]
The Ultimate Guide To Creating a Great Content Brief
If you’ve ever asked someone to create content and received well-made but not exactly what you were expecting, you may want to look back at your content brief. At Netzoll, we help businesses improve their SEO, PPC, web design, and paid social campaigns, and we know just how important a clear, practical brief is in […]
Blog Building: Why Every Business Needs a Blog
Introduction In today’s digital-first economy, your business is being Googled before it’s contacted. Whether you’re a solo founder or the leader of a marketing department, the visibility and credibility you build online can make or break your growth strategy. There are few tools that are as powerful, scalable, and cost-effective as a well executed business […]
How to Create a Modern Website That Reflects a Professional Brand
Your website is often the first impression potential clients and customers have of your brand. A dated or clunky website can damage credibility (especially if you’re a design or web brand), cause high bounce rates, and lower your search rankings. So how do you modernise your website without overcomplicating things? Let’s break it down into […]
How To Improve Your PPC Ad Targeting
Creating PPC (Pay-Per-Click) campaigns without effective ad targeting is like throwing darts blindfolded. You might hit the mark by chance, but more often than not, you’ll miss—and waste a good chunk of your budget. Whether you’re new to PPC or fine-tuning your current campaigns, targeting the right audience is the foundation of success. Understand Who […]
The Ultimate Guide to Instagram Post Size 2025
With every social media platform having its own preferred upload sizes and aspect ratios, it can be a real headache remembering which is which, especially when it suddenly changes, like with Instagram this year. But don’t worry, we’ve got you covered with everything you need to know about the correct Instagram post size in 2025. […]
Brand Guidelines: Why They Are Essential for Digital Marketing
Brand guidelines are more than just a design document—they’re the foundation of a powerful brand strategy. At Netzoll, we understand that clear, consistent guidelines drive brand recognition, build trust, and streamline your marketing efforts across every digital channel. What Are Brand Guidelines? Brand Guidelines are a comprehensive set of standards that dictate how your brand […]
Domain Authority Score: What It Is and Why It Matters
In marketing there’s no shortage of metrics designed to help businesses understand their online performance. One metric that often sparks both interest and debate is the Domain Authority score (DA). But what exactly is domain authority score, is it still relevant, and how can businesses use it to their advantage? What Is Domain Authority? Domain […]