How to Create a Modern Website That Reflects a Professional Brand
Your website is often the first impression potential clients and customers have of your brand. A dated or clunky website can damage credibility (especially if you’re a design or web brand), cause high bounce rates, and lower your search rankings. So how do you modernise your website
How To Improve Your PPC Ad Targeting
Creating PPC (Pay-Per-Click) campaigns without effective ad targeting is like throwing darts blindfolded. You might hit the mark by chance, but more often than not, you’ll miss—and waste a good chunk of your budget. Whether you’re new to PPC or fine-tuning your current campaigns,
The Ultimate Guide to Instagram Post Size 2025
With every social media platform having its own preferred upload sizes and aspect ratios, it can be a real headache remembering which is which, especially when it suddenly changes, like with Instagram this year. But don’t worry, we’ve got you covered with everything you need to know ab
Brand Guidelines: Why They Are Essential for Digital Marketing
Brand guidelines are more than just a design document—they’re the foundation of a powerful brand strategy. At Netzoll, we understand that clear, consistent guidelines drive brand recognition, build trust, and streamline your marketing efforts across every digital channel. What Are Bran
The “Press for Champagne” Principle: Simplifying Web Experiences
In an era where user experience can make or break digital platforms, Bob Bob Ricard, an iconic Soho restaurant, offers a compelling lesson in simplicity and innovation with its renowned “Press for Champagne” button. This unique feature, allowing diners to summon champagne with
Is Link Building Still Relevant to SEO in 2024?
Search Engine Optimisation (SEO) is an ever-evolving field, with search engines constantly updating their algorithms to provide users with the most relevant and high-quality search results. One aspect of SEO that has undergone significant changes over the years is link building. In the pas
Best AI Tools for Content Marketing in 2024
Artificial Intelligence (AI) has emerged as a game-changer, offering tools that enhance creativity, efficiency, and engagement in content marketing. From crafting compelling narratives to creating stunning visuals, AI tools are transforming how brands connect with their audience. Let’
Decoding Gen Z: Effective Marketing Strategies for the New Generation
As digital marketers, understanding and adapting to the evolving consumer demographics is crucial. Enter Generation Z: born between the late 1990s and early 2010s, they are not just digital natives but also digital experts. Their influence on the market is substantial, and their preference