TikTok’s Search Ads Revolution
TikTok, the social media sensation known for its short-form video content, is making waves once again in the digital advertising realm. In a significant move to expand its advertising capabilities, TikTok has unveiled a new feature that introduces sponsored content within its search results. This development comes as part of TikTok’s ongoing efforts to provide […]
CRO Meaning and Role in Marketing
If you’ve ever found yourself curious about the meaning of CRO in marketing and in search of clear answers, you’ve landed in the right spot. CRO stands for Conversion Rate Optimisation in marketing. CRO is a systematic and data-driven approach to enhancing the performance of a website, landing page, or digital marketing campaign. The primary […]
Setting Up Google Local Services Ads: A Step-by-Step Guide
In an era where online visibility can make or break a local business, Google Local Services Ads (LSAs) have emerged as a game-changing tool. These ads, specifically designed to cater to the needs of local businesses, offer an effective way to connect with potential customers and boost visibility in an increasingly digital marketplace. In this […]
How Much Do Google Ads Cost?
The cost of running Google Ads can vary significantly due to a multitude of factors, with average costs per click (CPCs) of £0.48 on the Google Display Network (GDN), £0.54 on the Google Shopping and £1.95 on the Google Search Network (GSN). It’s important to recognise that these figures represent averages and serve as a […]
How Much Does a Website Cost in the UK?
Creating a website is a pivotal step for businesses and individuals looking to establish an online presence, showcase their offerings, and engage with a wider audience. However, the cost of building a website can vary significantly based on various factors such as complexity, features, design, and development requirements. In the UK, where the digital landscape […]
Are Facebook Ads Worth It in 2023?
As the digital era continues to evolve, businesses and marketers are faced with the perennial question of where to allocate their advertising budgets for maximum impact. Amidst numerous options, Facebook has stood the test of time as a dominant force in the realm of social media advertising. However, with changing user behaviours, emerging platforms, and […]
How to Convert From Container to Column in WordPress
In the dynamic world of web design, staying ahead of the curve is essential to captivate your audience. If you’re tired of the traditional container-based layout for your WordPress website and are eager to embrace a more modern and visually appealing design, then you’re in the right place. This comprehensive guide will walk you through […]
The Advantages of Google Ads: Unlocking the Power of Online Advertising
In the modern digital age, businesses and marketers face a plethora of options to promote their products and services. Among these, Google Ads stands tall as one of the most effective and widely used online advertising platforms. Formerly known as Google AdWords, Google Ads enables businesses to reach their target audience, generate leads, increase brand […]