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Best AI Tools for SEO in 2024

The influence of Artificial Intelligence (AI) in reshaping various industries is undeniable. Particularly in the field of digital marketing, AI’s growth has been nothing short of revolutionary. This technology, once a distant concept, has now become an integral part of the marketing landscape, seamlessly integrating into numerous facets of the industry. AI in SEO is revolutionising how we approach content creation, keyword research, and data analysis.

Here’s a comprehensive guide to the best AI tools for SEO in 2024, along with insights into how they can transform SEO strategies and the challenges they may present.

The Potential of AI in SEO

AI tools in SEO bring a significant advantage by automating and optimizing various SEO tasks. They offer advanced capabilities such as content generation, keyword research, SEO audits, and more, which can drastically reduce the time and effort required for SEO activities. These tools can analyse large volumes of data quickly and provide insights that might take much longer to gather manually.

However, it’s crucial to note that while AI can enhance SEO efforts, it’s not without challenges. AI tools may struggle with understanding context or nuances in language, leading to less accurate or repetitive content. Also, over-reliance on AI without human oversight can lead to issues in quality control. It’s essential to blend AI capabilities with human expertise to achieve the best results.

Best AI Tools for SEO in 2024

1. Semrush

Semrush is a comprehensive digital marketing tool that offers a wide array of features for SEO, content marketing, competitor analysis, PPC, and social media marketing. For Semrush, AI signifies the integration of advanced technology to enhance the effectiveness and efficiency of digital marketing strategies.

The SEO Writing Assistant (SWA) by Semrush provides an analysis of your content’s SEO effectiveness and delivers immediate suggestions to enhance aspects like readability, tone, originality, and structure. It incorporates AI in its features such as the Rephraser, Compose, and Ask AI, which aid in the creation and revision of text, ensuring your content is optimised for SEO purposes. It integrates well with platforms like Google Docs and WordPress

Pricing: Starts at $129.95/month, and there is a free trial for seven days.

2. Surfer SEO

Surfer SEO is a comprehensive solution for content creators, marketers, and SEO professionals, offering a blend of user-friendly features and sophisticated analytical capabilities. Its strengths lie in on-page SEO optimisation. It analyses top-ranking pages for your target keywords and provides real-time recommendations for enhancing your own content. Moreover, Surfer SEO’s site audit feature performs a thorough analysis of various aspects of your website, identifying SEO issues and recommending improvements. A notable feature is its integration with, facilitating swift transformation of keyword research into content pieces like blog posts or product descriptions.

Pricing: Starts at $59/month, with a 7-day money-back guarantee.

3. Frase

Frase is a robust SEO tool designed for content optimisation and writing, making it a valuable asset for marketers and content creators. Its main strength lies in automating and streamlining the research and formatting of content, significantly enhancing productivity in content creation and SEO strategies. It compares your content with top-ranking competitors, providing a content score based on key term usage and keyword density. This helps in understanding and applying the best practices of top-ranking pages to create more effective SEO content. Moreover, Frase integrates seamlessly with platforms like Google Docs and WordPress, enhancing workflow efficiency.

Pricing: Starts at $14/month ($12.66/month if paid annually).

4. NEURONwriter

NEURONwriter is an AI-powered content optimisation and writing tool designed to enhance SEO efforts. This tool assists in creating content that is optimised for search engines, with a focus on semantic richness and user intent. The tool’s AI-powered editor analyses SERPs, related keywords, and competitor content, offering valuable insights for content creation.

Pricing: Starts at $23/month yearly.

5. Outranking

Outranking is an AI-powered SEO content writing and optimisation tool designed to enhance the process of creating SEO-friendly content to improve rankings on search engines. This tool aids in various aspects of content creation, from keyword research and optimisation to crafting and analysing high-quality content.

Outranking stands out for its ease of use and its ability to generate high-quality content faster and more easily. It integrates with platforms like WordPress and Google Docs, offering seamless content import and export. However, may not be as comprehensive as some other SEO tools. The platform is more suited for users who already have some understanding of SEO and content optimisation.

Pricing: Starts at $29/month.

6. Diib

Diib is an AI-driven SEO tool that focuses on providing a comprehensive growth plan for websites. It performs an in-depth analysis of your website, assessing aspects like SEO, speed, traffic, and more. This analysis helps in identifying strengths and weaknesses, providing actionable insights for improvement. Diib automates several SEO mechanisms, like tracking the overall health of your website, and identifies key opportunities for growth. It provides a range of SEO tools, including keyword tracking, backlink analysis, and competitor benchmarking, to enhance your site’s visibility on search engines.

Pricing: A free one-month trial is available. The Pro Plan starts at $14.99/month.

7. is a platform that focuses on enhancing search engine optimisation through the use of artificial intelligence. It is designed to assist in various aspects of SEO, including keyword research, content generation, and overall SEO optimisation. The platform is gaining popularity among SEO professionals and copywriters due to its ability to produce large amounts of content quickly and inexpensively.

Pricing: A free 7-day trial is available. The Basic Plan starts at $49/month.

Wrapping Up

The integration of AI in SEO offers exciting opportunities for businesses and digital marketers to streamline their SEO strategies and achieve better results. However, it’s vital to balance the use of AI tools with human expertise to ensure the quality and relevance of content. By selecting the best AI tools for your specific needs and combining them with human oversight, you can significantly enhance your SEO efforts and stay ahead in the digital marketing game in 2024.

About the Author

  • Szilvia Gagyi

    Szilvia is a skilled professional with in-depth understanding of SEO, PPC marketing, and the art of crafting compelling content. Szilvia has been instrumental in helping businesses achieve their online objectives as a result of her creative profession and keen understanding of digital marketing strategies.

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