Blog
Marketing to Gen Z
Marketing to Gen Z requires a fresh and adaptive approach. Gen Z, those born between 1997 and 2012, are digital natives. They have grown up with smartphones, social media, and instant access to information. Their shopping habits and preferences are vastly different from previous generations. When we are talking about marketing to Gen Z effectively, […]
Influencer Statistics: The Numbers Behind the Influence
Influencers have changed the way brands connect with consumers. They offer authenticity in an increasingly ad-averse online environment, providing personal testimonials and in-depth product reviews. This authenticity is crucial as consumers grow more sceptical of traditional advertising and more responsive to peer recommendations. Moreover, influencers have the power to set trends and inspire movements, from […]
Social Media Insights: Statistics about Instagram Users
Social media started in the late 1990s with sites like SixDegrees, which allowed users to create profiles and connect with friends. It was a novel idea, setting the stage for the platforms that would later dominate the digital world. However, it wasn’t until platforms like MySpace and Facebook launched in the early 2000s that social […]
Colour Psychology in Branding
Colour is a powerful tool, often making the first impression of your brand on a customer. It’s not merely about aesthetics—colours have the ability to influence mood, evoke emotions, and prompt actions. Whether it’s the calming blues on a healthcare website or the energetic reds in a fast-food chain’s logo, colours are an integral part […]
Local SEO: What It Is, Strategies, and Tips for Success
Having a strong online presence is essential for businesses of all sizes, but it’s particularly crucial for those operating locally. While global SEO strategies can open doors to international markets, local SEO tips and strategies open doors right on the main streets of your community. For instance, imagine a small café in London that optimises […]
From Likes to Sales: What is Social Commerce?
Social media dominates much of our daily lives. It’s no surprise that these social platforms have evolved beyond mere networking sites into powerful ecommerce channels. This transformation has given rise to what we now recognise as social commerce, a trend that is redefining how brands connect with the most adaptable generation of consumers. This blog […]
The “Press for Champagne” Principle: Simplifying Web Experiences
In an era where user experience can make or break digital platforms, Bob Bob Ricard, an iconic Soho restaurant, offers a compelling lesson in simplicity and innovation with its renowned “Press for Champagne” button. This unique feature, allowing diners to summon champagne with the mere press of a button, encapsulates the essence of user-centric design—minimising […]
What is Semantic Search and Why Does It Matter for SEO?
Gone are the days when search engines depended solely on the literal match of keywords within web content to decipher and assign rankings. But what has taken the place of this once-dominant approach? Today, we delve deep into the realm of semantic search, a sophisticated advancement that prioritises understanding the nuances of user intent and […]