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Sidekick, an innovative AI Commerce Assistant at Shopify
Shopify, a leading provider of crucial internet infrastructure for commerce, has recently unveiled its Summer ‘23 Edition, showcasing over 100 updates that introduce the latest products and innovations. Among these updates is Sidekick, an innovative AI-enabled commerce assistant designed to empower business owners on the Shopify platform, enabling them to become more productive, creative, and […]
Does SSL Improve SEO?
In today’s ever-evolving online landscape, website security and search engine optimisation (SEO) have become indispensable pillars for the success of businesses on the web. Among the numerous factors that spark debates and discussions, one key question takes center stage: “Does SSL (Secure Sockets Layer) improve SEO?” In this article, we delve into the intricate relationship […]
Black Hat SEO vs. White Hat SEO
Have you ever wondered why some SEO strategies are called “Black Hat” and “White Hat”? In the world of digital marketing, these terms symbolise two vastly different approaches to search engine optimisation. Black Hat SEO, a collection of aggressive and deceitful practices, seeks to manipulate search engine algorithms for quick gains in search rankings. However, […]
How Much Does SEO Cost?
The cost of SEO is a multi-faceted consideration that depends on the scope, objectives, competition, content, technicalities, and geographic targeting involved in the campaign. Understanding these aspects will help businesses and individuals make informed decisions about their SEO investment. As the digital landscape continues to evolve, SEO remains a vital tool for establishing an online […]
How to Duplicate a Page in WordPress
WordPress is a versatile content management system (CMS) that offers a wide range of features and functionalities. Despite the numerous impressive features that WordPress offers, duplicating a post or page is not a built-in functionality. While this may seem like a minor oversight, it is a limitation that can be addressed with a simple solution. […]
How Are Shopping Ads Created?
In the modern digital age, online shopping has become an integral part of our daily lives. As consumers increasingly turn to e-commerce platforms, businesses must adapt their marketing strategies to stay competitive. One effective tool in their arsenal is shopping ads, which can significantly boost visibility and drive sales. In this article, we will explore […]
What is PMax – The All-in-One Campaign
Unlike traditional campaigns that target a single ad format, Performance Max campaigns embrace all ad formats within a single campaign. At first glance, this may appear promising, especially for advertisers less familiar with Google Ads. After all, with one campaign, you can display ads across various channels, minimising the effort required for setup and management. […]
Automated Bidding in Google Ads – Pros and Cons
As Google Ads continues to evolve, advertisers are increasingly presented with automated features that come with both excitement and scepticism. One such feature is automated bidding in Google Ads, which has improved over time but can still be overwhelming. With various types of automated bidding strategies available, it’s important to understand the advantages and disadvantages […]