Why Podcasting in Business Works and How SMEs Can Use It
Podcasting in business helps you increase brand awareness, build trust, and reach new audiences through long-form audio content. Podcasts create a captive audience, support thought leadership, and influence buying decisions more effectively than many other digital channels. What is podcast
Essential Podcasting Statistics For SMEs in 2025
The latest podcasting statistics show that the podcast industry is growing at a pace few other channels can match, with more than 584 million podcast listeners worldwide and over 21 million UK listeners tuning in every month. As video podcasts expand across YouTube and Spotify, and podcast
What is a Micro Influencer: Strategies for Successful Marketing
A micro influencer is a social media creator with a smaller, more focused follower count, often between 10,000 and 100,000. Some marketers set the lower range closer to 3,000 to 10,000. Unlike celebrity influencers, micro influencers connect with highly engaged audiences and are valuable f
Sales and Marketing KPIs That Matter and What They Mean
When it comes to sales and marketing KPIs (Key Performance Indicators), you don’t need a long list of vanity numbers that look impressive but mean nothing. You need the right ones that show whether your marketing strategies and sales team are actually driving business growth. In this gui
Need a Digital Marketing Agency in Leeds? Here Are the Top 10
Choosing the right digital marketing agency in Leeds can make all the difference to your brand’s success. Whether you need help with strategy, SEO, paid ads, social media, content, or design, the ten agencies listed here bring a mix of creativity, technical skill, and results-driven thin
Mastering The Flywheel Model: A New Way to Grow Your Business
The Flywheel Model replaces the traditional sales funnel with a circular process where happy customers fuel future growth. Instead of focusing on one-time wins, it builds momentum through great service, excellent experiences, and ongoing support. The more energy you put in (like great cont
Top 10 Digital Marketing Agencies in the UK (2025)
Are you on the lookout for digital marketing experts to boost your online business in the UK? Luckily, the UK is home to some of the world’s most innovative and results-driven digital marketing agencies. So, in 2025, which agencies are leading the charge and setting the standards for
The Power of Digital Storytelling for SMEs: Why It Matters
Digital storytelling is a powerful tool for SMEs to connect with audiences through authentic, emotional, and engaging content, especially video. By using narrative techniques, sound, visuals, and real human experiences, small businesses can build trust, drive engagement, and stand out in c