How to Calculate ROI in Digital Marketing
Digital marketing is a crucial component of modern business strategies, but determining its effectiveness is equally important. Measuring Return on Investment (ROI) in digital marketing is the key to understanding the impact of your efforts. In this article, we’ll explore how to calc
What Is Social Media Optimisation (SMO)?
Being visible online is more important than ever in a world when connectivity is everything. Most likely, you’ve heard about SEO (Search Engine Optimisation) and how it can raise the ranking of your website on search engines. What about the social aspect of things, though? Social med
How Much Does Email Marketing Cost
Businesses are confronted with a multitude of channels and platforms to choose from when allocating their precious marketing budgets. These channels range from social media advertising and search engine optimisation (SEO) to content marketing and pay-per-click (PPC) advertising. Email mark
How Much Marketing Agencies Charge in the UK
Marketing plays a pivotal role in the success of businesses, both large and small. However, many companies find themselves navigating the complex world of marketing without the necessary expertise or resources. This is where marketing agencies come into play, offering their services to hel
CRO Meaning and Role in Marketing
If you’ve ever found yourself curious about the meaning of CRO in marketing and in search of clear answers, you’ve landed in the right spot. CRO stands for Conversion Rate Optimisation in marketing. CRO is a systematic and data-driven approach to enhancing the performance of a
How to Choose the Right Digital Marketing Agency
Selecting the right digital marketing agency is a critical decision that can have a significant impact on the success of your business. With the vast array of agencies available, each promising exceptional results, finding the perfect fit can be daunting. However, armed with the right know
Best Email Marketing Platforms for Shopify
In the competitive world of e-commerce, effective customer communication is essential for driving sales and fostering lasting relationships. To unlock the full potential of your Shopify store, it’s crucial to harness the power of email marketing automation platforms. With their capab
The Benefits of Video Marketing
The benefits of video marketing have made it a powerful strategy in today’s ever-changing digital world, revolutionising how businesses engage with their target audiences. With its captivating power, effective messaging, and lasting impact, video marketing has become an indispensable