AI SEO Explained: How to Use It and the Best Tools for SMEs
AI SEO is optimising your website so it shows up in both traditional search engines and AI generated answers like Google’s AI Overviews. It builds on normal search engine optimisation but focuses on structured content, clear answers, strong E E A T, and search intent so AI systems can ex
Zero Click Search: A Practical Guide for Modern AI SEO
Zero click search is when a user finds the answer directly in the search engine results without visiting a site. It reduces clicks but increases brand visibility, so you need clear answers, question-led headings, structured explanations, and snippet-ready text. TLDRs help search engines un
10 AI Marketing Agencies in Leeds to Watch in 2025
If you’re searching for AI marketing agencies in Leeds, this guide brings together ten trusted names shaping the city’s digital scene. You’ll learn what AI marketing actually means, how it can help your business, what makes each agency different, and how to choose the right partner f
Google Indexing Instagram: What It Means for SEO and SMEs
Yes, Google will now start indexing Instagram posts, meaning public Instagram content can show up in Google search results. This is a major shift in how social content connects with search visibility. It’s a huge chance for creators and businesses, giving you a new way to reach people be
What Is SGE and How Will It Change Google Search?
SGE, short for Search Generative Experience, is Google’s new way of delivering search results using generative AI. Instead of just clickable links, users now see a detailed, human‑friendly summary at the top of the search engine results page. It’s fast and efficient but could reduce
What Are Google Analytics Keywords and How to Use Them
If you’ve ever wondered how people find your website through Google, you’re not alone. It’s one of the most common questions we get at Netzoll, especially from small businesses trying to make sense of all the SEO and Google tools out there. The truth is, understanding which keywords
The Ultimate Guide To Creating a Great Content Brief
If you’ve ever asked someone to create content and received well-made but not exactly what you were expecting, you may want to look back at your content brief. At Netzoll, we help businesses improve their SEO, PPC, web design, and paid social campaigns, and we know just how important a c
Blog Building: Why Every Business Needs a Blog
Introduction In today’s digital-first economy, your business is being Googled before it’s contacted. Whether you’re a solo founder or the leader of a marketing department, the visibility and credibility you build online can make or break your growth strategy. There are few to