Web Design
How to Create a Modern Website That Reflects a Professional Brand
Your website is often the first impression potential clients and customers have of your brand. A dated or clunky website can damage credibility (especially if you’re a design or web brand), cause high bounce rates, and lower your search rankings. So how do you modernise your website without overcomplicating things? Let’s break it down into […]
Colour Psychology in Branding
Colour is a powerful tool, often making the first impression of your brand on a customer. It’s not merely about aesthetics—colours have the ability to influence mood, evoke emotions, and prompt actions. Whether it’s the calming blues on a healthcare website or the energetic reds in a fast-food chain’s logo, colours are an integral part […]
The “Press for Champagne” Principle: Simplifying Web Experiences
In an era where user experience can make or break digital platforms, Bob Bob Ricard, an iconic Soho restaurant, offers a compelling lesson in simplicity and innovation with its renowned “Press for Champagne” button. This unique feature, allowing diners to summon champagne with the mere press of a button, encapsulates the essence of user-centric design—minimising […]
The Importance of Mobile-First Design
The rise of mobile-first design is a direct response to the increasing reliance on smartphones and tablets for internet access. With the majority of web traffic now coming from mobile devices, creating websites that cater primarily to mobile users has become essential. This shift means rethinking web design strategies to start with the mobile experience […]
How Much Does a Website Cost in the UK?
Creating a website is a pivotal step for businesses and individuals looking to establish an online presence, showcase their offerings, and engage with a wider audience. However, the cost of building a website can vary significantly based on various factors such as complexity, features, design, and development requirements. In the UK, where the digital landscape […]