The Impact of Artificial Intelligence Copywriting
Let’s be honest, writing good content isn’t always easy. Even if you’ve got a solid idea and a clear message, finding the right words to connect with your audience takes time, energy, and a bit of creative magic. But in the fast-moving world of digital marketing, businesses, especially SMEs, need to create content quickly, consistently, and at scale. That’s where artificial intelligence copywriting steps in.
At Netzoll, we specialise in SEO, PPC, web design, and paid social. But at the heart of everything we do is content, because without high-quality, engaging copy, none of your digital marketing efforts will land. So today, we’re talking about how AI copywriting is changing the game, what it means for you, and how to use it the right way.
What is Content Creation AI?
Content creation AI (also known as AI copywriting) refers to software and platforms that use artificial intelligence to write or help write copy. Think blog posts, landing pages, product descriptions, social media captions, Google Ads, you name it. These tools analyse billions of data points, trends, and language patterns to predict what sounds natural and persuasive.
Unlike a human writer, an AI tool can generate 100 ideas in seconds, beat writer’s block instantly, and give you drafts to work from without needing a coffee break. Some even claim to match your brand voice – but we’ll come back to that later.
It’s not just about spitting out words. These tools learn from what they’ve seen online, making them increasingly useful when you’re short on time or looking to bounce ideas quickly.
Can SMEs Really Benefit from AI Copywriting?
Absolutely, but with a few caveats.
Small businesses don’t always have the time or budget to hire a full-time copywriter or churn out content weekly. That’s where AI can lend a hand. You can use AI to draft blog posts, edit existing copy, create content ideas, or even write quick ads for Facebook or Google.
But here’s an important point: AI isn’t a replacement for your voice. It won’t always understand your tone, your audience, or what makes your brand special. That’s why the best results come from combining AI with human touch. A human copywriter (or a good marketing team like us at Netzoll) will always be the one to add emotion, nuance, and strategy to what the software gives you.
So yes, AI can speed up your writing process, help your business grow faster, and improve your digital output. But the trick is knowing when to let it write and when to take over.
Best AI Copywriting Tools (With Pricing Info)
If you’re thinking of using AI tools in your content strategy, here are some top picks you’ll want to know about. These are some of the most popular copywriting software platforms out there, and we’ve seen clients use them in very different ways, from blog post drafts to ad testing.
ChatGPT (by OpenAI)
Free and Pro versions available (£15/month for GPT-4). It’s great for general content ideas, basic blog writing, or even rewriting copy. Easy to use, conversational, and surprisingly accurate. But again, it needs editing if you want it to sound truly human.
Jasper
From around £28/month. Jasper focuses on marketing-style copy and includes templates for product overviews, landing pages, email marketing, and more. It’s solid when you need quick turnarounds for high volumes of copy. It also has built-in SEO features, which is handy.
Copy.ai
Free plan available, with premium starting at about £36/month. Very beginner-friendly, and it’s especially good for social media posts, email subject lines, and short-form content. A good “idea bouncer.”
Writesonic
Starts free, with paid plans from £12/month. This one’s tailored for marketing teams. It does blog posts, landing pages, and even AI-generated images, helpful when you’re working on websites or product content.
Rytr
Budget-friendly option, starting around £6/month. Great for short copy, quick fixes, and testing different tones. Simple interface and good for new users.
These tools are all AI-powered and get better the more you use them. But none of them are perfect. They don’t replace great copywriters, they just make the job slightly easier.
How AI Copywriting Fits Into Your Marketing Strategy
Let’s say you’re planning a full digital campaign, think Google Ads, SEO blogs, and social media. Using AI tools can help you get content out quicker. You can draft Google ad copy, test different headlines, and even generate article outlines without needing to start from scratch.
But don’t just “set it and forget it.” AI-generated content still needs editing, fact-checking, and most importantly, emotion. Your target audience is human, and humans respond to authenticity, not robotic phrases.
When we work with clients at Netzoll, we often use AI as a starting point, but our team refine, structure, and optimise everything to fit your tone and your business goals. It’s like having a co-pilot, but you’re still flying the plane.
The Human Touch Still Wins
There’s been a lot of talk about “AI taking jobs,” especially in creative fields. But here’s the thing, great copywriters don’t just write. They think strategically. They connect with your audience. They understand what makes people click, buy, and believe in your brand.
AI can’t do that. Not really. It can write content, but it doesn’t know your business like you do. It doesn’t understand your customers. And it definitely doesn’t get the emotional nuance that drives conversions.
At Netzoll, we don’t just write. We build strategies that help your content perform, whether it’s getting found on Google, converting on a landing page, or making an impression on social media. We use AI when it helps, but we never let it drive the whole process.
Best Practices for Using AI in Copywriting
So how do you use AI wisely in your writing process? Here’s what we recommend:
Idea creation help
Start with a clear idea. AI can’t think for you. If you’re vague, the output will be too. Be specific about your topic, audience, and purpose.
Quick copy
Use AI to beat writer’s block. Stuck for an intro? Need a product description template? Let the software help you brainstorm.
Use as a guideline
Always edit the output. AI makes mistakes. It can sound flat, repetitive, or just plain wrong. Take the time to edit, fact-check, and make it yours.
Add human voice
Don’t rely on AI for brand voice. Your brand voice is personal. It reflects your values, tone, and relationship with your audience. Use AI to save time, but don’t lose your unique sound.
Mix AI with strategy.
Whether you’re creating landing pages, social media posts, or SEO blogs, always keep the end goal in mind. You’re not just writing words, you’re writing to convert.
How Netzoll Can Help
At Netzoll, we work with businesses across industries to build smart, scalable content strategies that deliver results. We use the latest copywriting tools and AI software, but always in service of your goals.
We’ll help you create content that sounds like you, speaks to your audience, and fits into your wider marketing strategy. Whether you need help writing blog posts, creating or Google or Meta Ads, planning a social media campaign or redesigning your website’s tone, we’ve got you.
You’ll never get cookie-cutter copy from us. We combine data-driven strategy with the human brain to deliver high quality copy that drives conversions.
Conclusion
Artificial intelligence copywriting isn’t just a passing trend, it’s a new tool in the box. Used right, it can help you write faster, test ideas, and get more done. But like any tool, it’s only as good as the person using it.
If you’re feeling overwhelmed by content demands, or unsure how to blend AI into your marketing without losing your brand voice, we’re here to help. At Netzoll, we’ll make sure your words work harder, sound better, and hit the mark every time.
Ready to get started? Let’s create something brilliant together.