Youtube Statistics For Businesses in 2025
YouTube boasts over 2.5 billion monthly active users and 122 million daily active users. This massive reach creates unparalleled opportunities for businesses to engage and grow their audience in 2025. Discover more valuable YouTube statistics in this blog that will be beneficial for any business.
Why Should Your Business Care About YouTube Statistics?
YouTube is no longer just a platform for entertainment, it’s a goldmine for businesses. With billions of active users and growing engagement, YouTube provides businesses with unique opportunities to build their brand, engage customers, and drive conversions. Understanding the latest YouTube statistics is key to crafting an effective marketing strategy in 2025. Let’s dive into the most important YouTube statistics and explore what they mean for your business.
What Are Some General YouTube Statistics?
In 2025, YouTube Boasts 2.5 Billion Monthly Active Users
YouTube’s massive user base, with 2.5 billion monthly active users, makes it the second most visited site in the world, behind Google. This offers businesses an incredible opportunity to reach a diverse, global audience. By tapping into this platform, you can expose your brand to billions of potential customers. (Source)
YouTube’s Ad Reach Surpasses 2.53 Billion People
YouTube’s ad audience reached 2.53 billion people as of January 2025, covering nearly a third of the world’s population. This demonstrates YouTube’s ability to deliver large-scale campaigns, giving businesses the chance to target global markets with precision. (Source)
Over 100 Million People Subscribe to YouTube Premium
With over 100 million subscribers to YouTube Premium in 2025, the platform’s ad-free offering continues to grow rapidly. For businesses, this means creating premium, engaging content that encourages users to subscribe or engage more deeply with your brand through features like exclusive videos, memberships, and community building. (Source)
YouTube Hosts Over 5.1 Billion Videos
As of 2025, YouTube hosts more than 5.1 billion videos. This sheer volume of content creates a highly competitive environment for businesses. However, it also presents countless opportunities to engage an audience through creative and relevant videos that stand out. (Source)
Who Creates Content On YouTube?
Mr Beast is the Most Subscribed YouTube Channel
Mr Beast (Jimmy Donaldson) is the most subscribed channel on YouTube with 417 million Subscribers, followed by T Series, an Indian music Label (299 Million Subscribers) and Cocomelon in third (195 Million Subscribers) who specialise in kids nursery rhymes. (Source)
“Baby Shark Dance” is the Most Viewed Video on YouTube
Baby Shark Dance by Pinkfong has 15.9 billion views, the Despacito music video by Luis Fonsi ft Daddy Yankee has 8.7 billion views, and in third is Cocomelon’s rendition “Wheels on the Bus” with 7.6 billion views. (Source)
There are Approximately 66 million YouTube Channels
As of 2025, YouTube hosts around 65.8 million creators globally. This number reflects the platform’s role as a significant space for content creation and sharing. (Source)
India has the Largest Number of Top Channels in the World
India boasts 17 of the top YouTube channels in the world with the likes of T-Series and SET India, then the USA with 14 and then South Korea with 5. (Source)
What Are Some Usage Facts For YouTube?
Users Watch Over 1 Billion Hours of Video Every Day
With 1 billion hours of video watched every day, YouTube remains the go-to platform for video consumption. This high level of engagement means that your business’s video content has the potential to reach a wide and deeply engaged audience. (Source)
The Average Viewing Session Lasts 49 Minutes
YouTube users spend an average of 48 minutes and 42 seconds per session on the platform, highlighting how deeply engaged viewers are. This extended viewing time gives businesses the chance to create longer, more detailed content that keeps viewers interested and engaged. (Source)
63% of YouTube Views Come from Mobile Devices
A significant 63% of YouTube views come from mobile devices. This statistic emphasizes the importance of optimising your content for mobile users to ensure your videos are easily accessible on all devices. (Source)
70% of Watch Time is Driven by YouTube’s Algorithm
70% of YouTube’s watch time comes from the platform’s recommendation engine, showcasing how effective the algorithm is at promoting content. Understanding how this algorithm works can help businesses optimise their videos for better discoverability. (Source)
Who Actually Uses YouTube?
YouTube Has 54.8 Million Users in the UK, Representing 79% of the Population
YouTube reaches a vast majority of the UK population, with 54.8 million users accounting for 79% of the country’s population. This makes it an essential platform for businesses targeting UK audiences across industries. (Source)
The 25-34 Age Group Makes Up 21.7% of YouTube’s Global User Base
Globally, the 25–34-year-olds represent 21.7% of YouTube’s user base. This is a prime demographic for businesses, as this group tends to be highly engaged consumers and trendsetters. (Source)
YouTube’s Gender Split is 54.3% Male, 45.7% Female
Globally, 54.3% of YouTube users are male, while 45.7% are female. This gender breakdown is useful for businesses looking to tailor their content to appeal to specific audiences or better understand the gender dynamics within their market. (Source)
India Has the Largest Amount of YouTube Users with 491 Million
India was found to have the largest amount of YouTube users (491 million), followed by US (253 million) and Brazil (144 million). The UK saw 54.8 million YouTube users in the observed timeframe. However, proportionately, that means nearly 80% of the UK population uses YouTube compared to the approximately 33% in India and 75% in the US. (Source)
How Popular Is YouTube Shorts?
YouTube Shorts Now Has 2 Billion Monthly Active Users
YouTube Shorts has become a significant feature, attracting over 2 billion monthly active users. This format presents a massive opportunity for businesses to reach new audiences quickly with bite-sized, engaging content. (Source)
YouTube Shorts Averaged 200 Billion Daily Views in 2025
As of 2025, YouTube Shorts averages 200 billion daily views, marking a 186% increase from 2024. This explosive growth makes Shorts an ideal platform for businesses looking to tap into the fast-growing short-form video trend. (Source)
Over 70% of Shorts Are Longer Than 15 Seconds
More than 70% of YouTube Shorts are longer than 15 seconds, with the average length being between 20–40 seconds. Shorts in the 50–60-second range tend to perform the best, averaging more than 4.1 million views, making it an excellent format for businesses to grab attention quickly. (Source)
40% of Shorts Viewers Do Not Use TikTok or Instagram Reels
40% of YouTube Shorts viewers are not active on other short-form video platforms like TikTok or Instagram Reels. This opens up a unique opportunity for businesses to target audiences that may not be reached through other social media platforms. (Source)
What Are Some YouTube Stats For Advertising?
YouTube Ads Reach 2.53 Billion Users Worldwide
YouTube ads reach about 2.53 billion users, which is 30.9% of the global population. This immense reach allows businesses to target specific segments with precision and scale. (Source)
YouTube’s Ad Revenue Surpassed $36 Billion in 2024
In 2024, YouTube’s advertising revenue exceeded $36 billion, demonstrating the platform’s growing importance as a key channel for digital advertising. This growth highlights the effectiveness of YouTube ads in driving brand awareness and sales. (Source)
YouTube Ads Have a 84% Higher Engagement Rate Than TV Ads
Mobile YouTube ads have been shown to have 84% higher engagement rates than traditional TV ads. This makes YouTube a highly effective platform for businesses looking to reach a more engaged, tech-savvy audience. (Source)
Over 40% of Retail Shoppers Buy Products They See on YouTube
More than 40% of shoppers say they’ve bought products after watching videos on YouTube. The platform’s honest reviews and demos help customers feel confident before they buy, making it a powerful tool for businesses. (Source)
Over 90% of People Discover New Brands on YouTube
Over 90% of users find new brands or products on YouTube. Its huge reach and engaging content make it a top platform for businesses to boost visibility and attract new customers. (Source)
These YouTube statistics clearly highlight the impact advertising on the platform can have for businesses. If your business isn’t already advertising on YouTube, you may be missing out on important opportunities for brand discovery and customer conversions.
Why Should Your Business Bother Marketing On YouTube?
70% of People Have Purchased a Product After Seeing It in a YouTube Ad
A powerful statistic for businesses: 70% of people have bought a product after seeing it featured in a YouTube ad. This shows that YouTube ads have a direct impact on consumer purchasing decisions, making it an essential part of your marketing strategy. (Source)
67% of Buyers Quote Video As Their Main Purchase Inspiration
With 67% of buyers inspired by video, it’s clear why over 90% discover new brands on YouTube. Videos don’t just introduce products, they drive people to buy. For businesses, this makes video content essential. (Source)
YouTube Influencer Statistics
98% of Users Trust YouTube Creators More Than Influencers on Other Platforms
YouTube creators are highly trusted for brand and product recommendations. Partnering with these influencers is a smart way to build credibility and increase sales for your business. (Source)
YouTube is the Third Most Popular Platform for Influencer Marketing
YouTube is the third-most popular platform for influencer marketing behind Instagram and TikTok. This means that partnering with YouTube creators can be an effective way to boost your brand’s credibility and expand your reach. (Source)
What Are Some YouTube Statistics Aimed At Businesses?
YouTube is the 2nd Largest Search Engine Behind Google
YouTube is the world’s second biggest search engine, just behind Google. People use it not only for entertainment but to find solutions, how-tos, and product information. This makes YouTube an essential platform for businesses to get discovered when potential customers are actively searching for answers. (Source)
Audience are 3 Times More Likely to Watch a YouTube Tutorial Instead of Reading Instructions
People prefer watching videos over reading manuals. In fact, viewers are three times more likely to learn from YouTube tutorials than from written instructions. This shows the importance of creating clear, helpful video content to guide your customers. (Source)
84% of Marketers Say Videos Boost Sales
More than 8 out of 10 marketers say video content has helped increase their sales. Video engages customers better than other formats, making it a powerful tool to showcase products and build trust that drives buying decisions. (Source)
YouTube Ads Cost Between $0.010 and $0.030 Per View
YouTube advertising is cost-effective, with an average cost per view between 1 and 3 cents. This affordability lets businesses of all sizes promote their products and services efficiently, reaching large audiences without breaking the bank. (Source)
Should You Invest In YouTube In 2025?
Yes. The statistics surrounding YouTube in 2025 are hard to ignore. With billions of active users, explosive growth in YouTube Shorts, and massive advertising potential, YouTube presents an invaluable platform for businesses looking to expand their reach, engage new customers, and drive sales. By understanding and leveraging these statistics, you can create a more effective, results-driven marketing strategy for your business in 2025.
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