What do you need to balance when doing SEO?
Imagine the internet as an enormous library with billions of books, where each book represents a website. Now, what if you wrote a fantastic book but placed it on the highest shelf at the very back of the library where hardly anyone could find it? That’s where SEO (Search Engine Opti
How to Calculate ROI in Digital Marketing
Digital marketing is a crucial component of modern business strategies, but determining its effectiveness is equally important. Measuring Return on Investment (ROI) in digital marketing is the key to understanding the impact of your efforts. In this article, we’ll explore how to calc
What Is Social Media Optimisation (SMO)?
Being visible online is more important than ever in a world when connectivity is everything. Most likely, you’ve heard about SEO (Search Engine Optimisation) and how it can raise the ranking of your website on search engines. What about the social aspect of things, though? Social med
Do Google Reviews Help SEO?
Have you ever wondered if those star ratings and customer feedback on Google Reviews actually make a difference in how a business appears in search results? The answer is a resounding ‘yes, Google Reviews can indirectly help with SEO’. Google Reviews, while not a direct factor
WordPress: “There Has Been a Critical Error on This Website” – Causes and Solutions
If you’re a WordPress user, you might have encountered the dreaded message: “There has been a critical error on this website.” It’s a distressing moment for anyone managing a WordPress site, but fear not – in this article, we’ll dive into the causes behind t
How Much Does Email Marketing Cost
Businesses are confronted with a multitude of channels and platforms to choose from when allocating their precious marketing budgets. These channels range from social media advertising and search engine optimisation (SEO) to content marketing and pay-per-click (PPC) advertising. Email mark
Are Bing Ads Worth it? Do Bing Ads Work?
In the world of PPC advertising, Google Ads often takes centre stage, attracting the majority of marketers due to its enormous reach and popularity. However, it’s important not to overlook other advertising platforms, such as Bing Ads (Microsoft Ads). Bing Ads is Microsoft’s pa
Do I Need an SEO Company?
Establishing a strong online presence is crucial for the success of any business or website. Search engine optimisation (SEO) plays a pivotal role in achieving this goal by improving your website’s visibility on search engines like Google. However, the question that often arises is w