25 Essential TikTok Facts and Marketing Statistics for Your SME
If you’re running a small or medium-sized business, you’ve probably heard that TikTok is more than just dance trends and viral challenges. It’s now one of the most powerful platforms in the digital marketing world, and recent marketing statistics prove its growing influence. But if you’re still wondering whether it’s worth your time or budget, these digital marketing statistics and insights will help you decide.
At Netzoll, we help SMEs like yours build smart digital marketing strategies that make an impact. Whether it’s paid social, content marketing, or PPC advertising campaigns, we’re here to help you reach your audience and grow your brand.
Now let’s dive into 25 up-to-date TikTok marketing statistics every small business owner should know in 2025. Alongside each stat, you’ll find commentary that explains what it means for your business and how to use TikTok effectively.
TikTok Marketing Statistics
1. TikTok has over 1.5 billion monthly active users worldwide
[Source: Datareportal]
That’s a massive audience. Whether you’re selling locally or internationally, there’s a good chance your customers are already on TikTok so you should get on there too.
This scale gives you an unparalleled opportunity to reach diverse customer segments, making TikTok an essential channel for SMEs looking to grow quickly.
2. 62% of TikTok users are aged 18–34
[Source: Mastermind]
If your target customers include Gen Z or millennials, TikTok is where they hang out and discover new brands. They are highly engaged, receptive to new products, and more likely to influence wider purchase decisions. Understanding this can help you tailor your messaging and creative content to resonate better.
3. The average TikTok user spends 52 minutes per day on the app
[Source: Search Logistics]
That’s more than an hour and a half of scroll time daily. What does that mean for you? More chances to get seen. The more often your content shows up during those 95 minutes, the more likely it is to get engagement. Posting consistently and using trending sounds or hashtags can help keep you in the mix.
4. 55% of TikTok users have bought something after seeing it on the app
[Source: Britopian]
This makes TikTok one of the most effective marketing tools for driving actual purchases. People aren’t just watching TikToks, they’re shopping from them. This stat shows how powerful TikTok can be for turning views into actual sales. If you’re showcasing products, try short, snappy videos that highlight benefits or show your product in action. The goal is to spark curiosity and make the buying process feel natural.
5. TikTok is the most engaging social media platform, with an average engagement rate of 2.5%
[Source: Social Insider]
Though that may seem low but, Instagram only has 0.5% while X and Facebook both only have a 0.15% engagement rate! High engagement means more interaction with your posts, more visibility, and more potential leads.
6. 72% of users surveyed find TikTok ads more enjoyable than ads on other platforms
[Source: TikTok for Business]
TikTok TopView ads feel more natural to the average social media user. TopView ads also rank above other platforms across all engagement-related attributes tested. That’s because TikTok ads often look like regular content.
They don’t interrupt, they blend in. This helps small businesses run less intrusive and more effective campaigns. If you’re creating ads, think less like a sales pitch and more like entertainment. Show behind-the-scenes moments, use humour, or tell a story. That’s how you’ll connect.
7. 21% of content marketers say short-form videos deliver the highest ROI.
[Source: HubSpot 2025 Marketing Trends Report]
This is the highest while marketers report that images account for 19% and live streaming videos at 16%. Short-form video continues to rise. If your brand isn’t investing in this format yet, now’s the time to start building a smart marketing strategy around it.
8. 58% of TikTok users discover new brands through TikTok ads
[Source: TikTok for Business]
This is your chance to get your business seen by fresh eyes without needing a huge ad budget. Organic search on TikTok is a truly powerful tool.
With TikTok’s smart targeting and high engagement, your ads don’t need to go viral to work. They just need to show the right message to the right people. If you’ve never run an ad before, start small, test different formats and see what gets traction. It’s a great way to put your brand on the map.
9. TikTok influencers can increase brand favourability by 26%
[Source: The Drum]
Partnering with micro social media influencers is a cost-effective way to build trust and get your products in front of new audiences.
People trust people. That’s why influencer content performs so well. You don’t need big celebrity partnerships either. Micro-influencers (those with smaller, loyal audiences) often deliver better results. Partner with someone who fits your brand vibe, they’ll help you connect with an audience that’s already paying attention.
10. 64% of Gen Z use TikTok as an alternative to Google searches.
[Source: Thomas Haynes – LinkedIn]
That means TikTok isn’t just a social media anymore. It’s a search engine too. 10% of people even trust TikTok more than Google. Users are typing in questions, product reviews, and how-to’s. If you want to show up, think about making content that answers those queries. Tutorials, quick tips, and honest reviews work brilliantly here.
11. 61% of TikTok users discover new brands and products on the platform organically, 1.5x more than other platform users
[Source: TikTok for Business]
This is why your organic content matters just as much as ads. TikTok gives you the chance to be discovered without spending a penny. Keep posting, use trends, and make your content relatable. This can help new customers find you naturally, just by scrolling. A truly revolutionary step for inbound marketing and brand awareness.
12. 47% of British TikTok users purchase new products or services at least once per month
[Source: TikTok for Business]
When your brand shows up with real, casual, and honest content, people notice. You don’t need polished videos, just show your personality. It builds trust and makes your audience feel like they know you, which makes them more likely to buy from you.
13. TikTok ads reach 18% of all internet users worldwide
[Source: Charle]
That’s serious reach. It means your ad could potentially be seen by over a fifth of the entire online population. And because of TikTok’s clever algorithm, even a small ad budget can go a long way. Great for boosting brand awareness and website traffic.
14. 32% of TikTok users tend to purchase a product or service they discovered on TikTok by navigating to separate websites.
[Source: TikTok for Business]
Not only does TikTok aid in helping you get more business but it can drive your website traffic, boosting your SEO, and increasing website visitors all from a short 15 second video.
15. 90% of TikTok users access the app daily
[Source: Search Logistics]
That’s daily exposure for your content. Your TikTok presence is a non-stop workhorse of marketing and public relations. If you show up consistently, you’ve got a better chance of becoming a regular part of someone’s scroll. The key is to stay active and show variety. Mix educational posts with entertaining ones, and don’t be afraid to repeat messages in different ways.
16. TikTok’s algorithm prioritises content relevance over follower count
[Source: Agorapulse]
This is great news for new or small businesses. You don’t need thousands of followers to go viral or get seen and you don’t need to worry about being smaller compared to your competitors. What matters most is that your content is relevant, timely, and engaging. So focus on what your audience cares about and speak directly to them.
17. Smaller influencers have higher engagement rates than larger influencers on TikTok
[Source: Sprout Social]
Influencer marketing is huge in the modern digital landscape. Your target audience likes to see your product/service in action from people they trust. And you don’t need to fork out a fortune of your budget. Smaller influencers often review products/services for freebies! The most important thing to remember when looking for an influencer: audience, authority, authenticity.
18. TikTok’s branded content campaigns now drive an average 18.9% engagement rate in 2025
[Source: DNRG]
That’s higher than any other social media platform. That kind of engagement is gold for any brand. It means people aren’t just watching, they’re liking, commenting, and sharing. If you’re running a branded campaign, make sure your content feels personal and aligns with current trends. The more relatable it is, the better it’ll perform. Use it to connect, convert, and build loyalty.
19. 78% of TikTok users think it’s acceptable for brands to experiment with different content approaches
[Source: TikTok for Business]
This is your chance, try new things and see how they go. Switch your approach to various marketing ideas and see how they perform. Whether it’s humour, behind-the-scenes, or storytelling, variety keeps your audience engaged and shows your brand’s personality.
20. As of 2025, 53% of TikTok Shop consumers made their most recent purchase from a brand or seller they discovered on TikTok Shop
[Source: Statista]
As of 2025, over half of TikTok Shop mobile users say their latest purchase came from a brand or seller they found directly through the platform. This highlights how TikTok Shop isn’t just for browsing but drives real sales for businesses. For SMEs, this means TikTok is an effective marketing platform to boost ecommerce sales and reach consumers ready to buy.
21. In 2025, TikTok sees the highest increase in digital advertising spend.
[Source: TikTok for Business]
This rapid growth in ad spend shows just how much trust marketers are placing in the platform’s ability to deliver results. TikTok is no longer a niche, it’s becoming central to marketing strategies and global digital advertising.
22. TikTok ads generate 1.7x higher purchase intent than other platforms
[Source: TikTok]
Purchase intent means how likely someone is to buy a product after seeing an ad. TikTok ads inspire stronger purchase intent, which usually leads to better conversion rates and more sales for your business.
23. Brands using TikTok have seen a 4.5x lift in ROI (Long term) and a huge 11.8x ROI in short term.
[Source: Immediate Future]
This shows just how powerful TikTok can be for your marketing budget. Whether you’re looking for quick wins or sustainable growth, TikTok offers impressive returns on investment, making it a smart choice for SMEs aiming to maximise their marketing returns.
24. TikTok users are 2.4 times more likely to share a post and tag a brand after making a purchase
[Source: Brogan]
This means TikTok shoppers don’t just buy, they become brand advocates. When customers tag your business in their posts, it’s the same as an online review. It creates authentic word-of-mouth marketing, boosts social proof, and helps you reach new audiences organically. The consumer can really become your marketing team. Encouraging this kind of engagement can amplify your brand’s visibility and trustworthiness.
25. TikTok users are 23% more likely to recall brands they encounter on TikTok compared to ads seen on other social media sites.
[Source: Marketing Maverick]
Brand recall is powerful, especially in a crowded digital advertising market. This higher brand recall means your marketing on TikTok can leave a stronger, longer-lasting impression on potential customers. For small businesses, that increased memorability can translate into better brand awareness and more repeat engagement over time.
Netzoll Has a New Website – Here’s What’s New
We’re excited to share that Netzoll has just launched a brand-new website, and it’s not just a fresh coat of paint. We’ve expanded our offerings to now include dedicated branding services, full social media management, and very soon, professional video production to support your content marketing strategy even further.
The revamped site is home to our updated portfolio, showcasing our current work across SEO, PPC, web design, and social media ads. It’s a clear, easy-to-navigate space designed to give you a proper look at what we do, how we do it, and how we can help your business thrive online.
Our blog is still being updated weekly, just like before, but now it’s packed with even more insights into these new services, marketing trends, and marketing strategies tailored for SMEs. Expect more content on branding, social media marketing, video content, email marketing statistics, and how to make the most of your marketing budget using reliable marketing statistics.
What This Means for Your Business
These digital marketing statistics show that TikTok isn’t just a fun distraction. It’s a powerful, data-driven platform that delivers real results, even for small businesses with limited budgets. From building a content marketing strategy to running PPC ads, TikTok offers tools that suit a wide range of marketing strategies.
If you’re still unsure where to start, that’s where we come in. At Netzoll, we help small and medium businesses like yours craft marketing campaigns that reach the right people, generate leads, and increase brand awareness. Whether you’re focused on social media marketing, Google Ads, or building a new website to drive website traffic, we’ve got you covered.
And with the help of strong marketing statistics, your business can make informed choices, maximise ROI, and connect better with your target audience. Whether it’s video marketing, social media advertising, or social media shopping tools, the data is there to guide your marketing efforts.
So if you’re ready to take your TikTok strategy seriously and start turning views into customers, get in touch with Netzoll today. We’ll help you take what these stats are saying and turn them into results.