Beyond Keywords: The Rise of Voice Search Optimisation in 2024
The world of digital marketing is changing with innovative developments as we move into 2024. The development of voice search optimisation is one of the biggest changes we’re seeing. Let’s examine why this tendency is becoming more popular and how companies might adjust to rema
Top 10 PPC Agencies in the UK in 2025
Pay-Per-Click (PPC) advertising has become an essential component of a successful online marketing strategy. Businesses are constantly seeking ways to boost their online presence and drive targeted traffic to their websites. To accomplish this, many turn to PPC agencies that specialise in
What is CVR in Digital Marketing?
In digital marketing, where strategies shift like puzzle pieces in a constant game, there stands one undisputed measure of success – Conversion Rate (CVR). At Netzoll, we understand the pivotal role CVR plays in our dynamic industry, and we’re here to break it down for you in style
The Best SEO Tools for Small Businesses
A solid internet presence is essential for small businesses nowadays if they want to compete and succeed. A crucial element of that online presence is search engine optimisation (SEO). Your website will appear higher in search engine results as a result of SEO, resulting in more organic tr
How to Calculate ROI in Digital Marketing
Digital marketing is a crucial component of modern business strategies, but determining its effectiveness is equally important. Measuring Return on Investment (ROI) in digital marketing is the key to understanding the impact of your efforts. In this article, we’ll explore how to calc
What Is Social Media Optimisation (SMO)?
Being visible online is more important than ever in a world when connectivity is everything. Most likely, you’ve heard about SEO (Search Engine Optimisation) and how it can raise the ranking of your website on search engines. What about the social aspect of things, though? Social med
WordPress: “There Has Been a Critical Error on This Website” – Causes and Solutions
If you’re a WordPress user, you might have encountered the dreaded message: “There has been a critical error on this website.” It’s a distressing moment for anyone managing a WordPress site, but fear not – in this article, we’ll dive into the causes behind t
Are Bing Ads Worth it? Do Bing Ads Work?
In the world of PPC advertising, Google Ads often takes centre stage, attracting the majority of marketers due to its enormous reach and popularity. However, it’s important not to overlook other advertising platforms, such as Bing Ads (Microsoft Ads). Bing Ads is Microsoft’s pa