Do I Need an SEO Company?
Establishing a strong online presence is crucial for the success of any business or website. Search engine optimisation (SEO) plays a pivotal role in achieving this goal by improving your website’s visibility on search engines like Google. However, the question that often arises is w
How Much Marketing Agencies Charge in the UK
Marketing plays a pivotal role in the success of businesses, both large and small. However, many companies find themselves navigating the complex world of marketing without the necessary expertise or resources. This is where marketing agencies come into play, offering their services to hel
Top 10 Questions to Ask Before Hiring an SEO Consultant
In the ever-evolving landscape of digital marketing, Search Engine Optimisation (SEO) remains a crucial strategy for improving online visibility and driving organic traffic to websites. However, mastering SEO requires expertise and experience. Many businesses turn to SEO consultants to nav
How Does Google Ads Generate Responsive Search Ads?
Responsive Search Ads (RSAs) are a dynamic text ad format used in online advertising, particularly on platforms like Google Ads. They are designed to adapt and display the most relevant messages to potential customers by allowing advertisers to input multiple headlines and descriptions. Ov
TikTok’s Search Ads Revolution
TikTok, the social media sensation known for its short-form video content, is making waves once again in the digital advertising realm. In a significant move to expand its advertising capabilities, TikTok has unveiled a new feature that introduces sponsored content within its search result
CRO Meaning and Role in Marketing
If you’ve ever found yourself curious about the meaning of CRO in marketing and in search of clear answers, you’ve landed in the right spot. CRO stands for Conversion Rate Optimisation in marketing. CRO is a systematic and data-driven approach to enhancing the performance of a
Setting Up Google Local Services Ads: A Step-by-Step Guide
In an era where online visibility can make or break a local business, Google Local Services Ads (LSAs) have emerged as a game-changing tool. These ads, specifically designed to cater to the needs of local businesses, offer an effective way to connect with potential customers and boost visi
How Much Do Google Ads Cost?
The cost of running Google Ads can vary significantly due to a multitude of factors, with average costs per click (CPCs) of £0.48 on the Google Display Network (GDN), £0.54 on the Google Shopping and £1.95 on the Google Search Network (GSN). It’s important to recognise that these