Marketing Tips and Advice
How Much Does Email Marketing Cost
Businesses are confronted with a multitude of channels and platforms to choose from when allocating their precious marketing budgets. These channels range from social media advertising and search engine optimisation (SEO) to content marketing and pay-per-click (PPC) advertising. Email marketing is a powerful tool for businesses looking to connect with their audience, build brand awareness, […]
How Much Marketing Agencies Charge in the UK
Marketing plays a pivotal role in the success of businesses, both large and small. However, many companies find themselves navigating the complex world of marketing without the necessary expertise or resources. This is where marketing agencies come into play, offering their services to help businesses reach their target audiences effectively. But how much do marketing […]
CRO Meaning and Role in Marketing
If you’ve ever found yourself curious about the meaning of CRO in marketing and in search of clear answers, you’ve landed in the right spot. CRO stands for Conversion Rate Optimisation in marketing. CRO is a systematic and data-driven approach to enhancing the performance of a website, landing page, or digital marketing campaign. The primary […]
How to Choose the Right Digital Marketing Agency
Selecting the right digital marketing agency is a critical decision that can have a significant impact on the success of your business. With the vast array of agencies available, each promising exceptional results, finding the perfect fit can be daunting. However, armed with the right knowledge and approach, you can confidently navigate the selection process. […]
Best Email Marketing Platforms for Shopify
In the competitive world of e-commerce, effective customer communication is essential for driving sales and fostering lasting relationships. To unlock the full potential of your Shopify store, it’s crucial to harness the power of email marketing automation platforms. With their capabilities, you can engage customers in a targeted and personalised manner, revolutionising your business approach. […]
The Benefits of Video Marketing
The benefits of video marketing have made it a powerful strategy in today’s ever-changing digital world, revolutionising how businesses engage with their target audiences. With its captivating power, effective messaging, and lasting impact, video marketing has become an indispensable tool for success. Videos have a unique way of evoking emotions, telling stories, and conveying messages […]
What is A/B Testing and where to use it
In the realm of digital marketing, making informed decisions based on data is crucial for maximising returns on investment. A/B testing, also known as split or bucket testing, serves as an invaluable tool in this pursuit. By comparing two versions of content, such as email copy, display ads, or website banners, businesses can identify which […]
How to target your audience on social media?
Defining and targeting your audience is a crucial aspect of successful social media marketing. Once you have a clear understanding of your target audience, you can create relevant and engaging campaigns that yield better results. In this comprehensive guide, we will explore what a target audience is, how to identify and reach them on social […]