TikTok’s Search Ads Revolution
TikTok, the social media sensation known for its short-form video content, is making waves once again in the digital advertising realm. In a significant move to expand its advertising capabilities, TikTok has unveiled a new feature that introduces sponsored content within its search result
Are Facebook Ads Worth It in 2023?
As the digital era continues to evolve, businesses and marketers are faced with the perennial question of where to allocate their advertising budgets for maximum impact. Amidst numerous options, Facebook has stood the test of time as a dominant force in the realm of social media advertisin
The Future of Shopping: Google’s Virtual Try-On (VTO)
The retail marketing sector is on the brink of a transformative shift, driven by Artificial Intelligence (AI). Google stands as a pioneering force in this revolution, leveraging technology and marketing intelligence to redefine shopping convenience and personalisation. Introducing the Virt
Sidekick, an innovative AI Commerce Assistant at Shopify
Shopify, a leading provider of crucial internet infrastructure for commerce, has recently unveiled its Summer ‘23 Edition, showcasing over 100 updates that introduce the latest products and innovations. Among these updates is Sidekick, an innovative AI-enabled commerce assistant designed
Rethinking Brand Keyword Bidding in Google Ads
When it comes to online advertising, Google Ads is undoubtedly one of the most popular and effective platforms. Many businesses invest substantial resources into optimising their campaigns, aiming to attract more customers and increase their brand visibility. However, a common question ari